Top Ads on DIA Supermercado

DIA Supermercado Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DIA Supermercado has been advertising and marketing on Facebook for many years. And DIA Supermercado has placed 88 of ads on the Facebook platform in the last month. In the past few years,DIA Supermercado has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DIA Supermercado on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DIA Supermercado. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DIA Supermercado.


1.DIA Supermercado Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DIA Supermercado  DIA Supermercado  DIA Supermercado
Page Categories  Grocery Store  Food & Beverage Company  Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DIA Supermercado Marketing Objectives Analysis: 

DIA Supermercado has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DIA Supermercado best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DIA Supermercado Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DIA Supermercado  DIA España DIA Supermercado 
Ad Copy Text  Deu um confere na geladeira aí? Se tá faltando coisa, agora é a hora de repor tudo pagando pouco....  no setting  “A semana inteira fiquei esperando pra encher o carrinho...”. Nossas ofertas chegaram, e os desc...
Link Description  Lojas do Supermercado DIA nos estados de São Paulo, Rio Grande do Sul, Minas Gerais e Bahia. Encontre a loja mais próxima do Supermercado DIA  N/A  Lojas do Supermercado DIA nos estados de São Paulo, Rio Grande do Sul, Minas Gerais e Bahia. Encontre a loja mais próxima do Supermercado DIA
Website Link
Text Word Count 195  0  189
Like 4800  454  3838

DIA Supermercado Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DIA Supermercado Top 1 ads got 4800 likes. DIA Supermercado uses a sentence with the finishing touch title: “DIA Supermercado”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DIA Supermercado shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DIA Supermercado should continue to optimize the ad content.

3.DIA Supermercado Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-06-02-2020-06-14  2020-06-10-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DIA Supermercado are successful.

DIA Supermercado Creative Analysis: 

DIA Supermercado placed a Video ad in 2020-06-17-2020-06-18, and got 4800 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DIA Supermercado Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Spain  Brazil
Language  Portuguese  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DIA Supermercado has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DIA Supermercado Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-02-2020-06-14  2020-06-10-2020-06-14
During  2 days  13 days 5 days 
Like  4800  454  3838
Share  430  46  161
Comment  214  78  85

Advertising effectiveness is a direct manifestation of advertising. DIA Supermercado ‘s Top 1 ad received 4800 likes, 430 shares, 214 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DIA Supermercado, helping DIA Supermercado to grasp the ad data more clearly.