Top Ads on DHL

DHL Background Introduction:

The official Facebook Page of DHL - The Logistics company for the world. • Legal notice:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DHL has been advertising and marketing on Facebook for many years. And DHL has placed 876 of ads on the Facebook platform in the last month. In the past few years,DHL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DHL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DHL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DHL.


1.DHL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Shopping & Retail  Cargo & Freight Company  Cargo & Freight Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DHL Marketing Objectives Analysis: 

DHL has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DHL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DHL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DHL Africa Eshop  Take your brand global Take your brand global 
Ad Copy Text  What other names do you call dad for the roles he plays? Let's tell you one, Mr. Fix it. Discover...  No pierdas la oportunidad de ahorrar hasta 30% en envíos internacionales. Abre una cuenta con DHL E...  Don't miss out on saving up to 40% on your international shipping. Open a DHL Express business accou...
Link Description  What other names do you call dad for the roles he plays? Let's tell you one, Mr. Fix it. Discover colossal sales on auto parts, tools and accessories to add to dad's toolbox this Father’s Day. Use the custom order feature on the eShop App to buy original must have repair and maintenance equipment from Autozone, Autodoc, ebay and more. You can also shop directly on Amazon and Pelican Parts with the App.  Open a DHL business account  Open a DHL business account
Website Link
Text Word Count 410  126  114
Like 196  68  6

DHL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DHL Top 1 ads got 196 likes. DHL uses a sentence with the finishing touch title: “DHL Africa Eshop”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DHL shared 410 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DHL should continue to optimize the ad content.

3.DHL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-11-2020-06-19  2020-06-04-2020-06-18  2020-02-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DHL are successful.

DHL Creative Analysis: 

DHL placed a Image ad in 2020-06-11-2020-06-19, and got 196 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DHL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kenya  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DHL has the best conversion in Kenya, and can advertise more in Kenya in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DHL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-04-2020-06-18  2020-02-15-2020-06-18
During  9 days  15 days 125 days 
Like  196  68  6
Share  0  3  2
Comment  2  57  3

Advertising effectiveness is a direct manifestation of advertising. DHL ‘s Top 1 ad received 196 likes, 0 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DHL, helping DHL to grasp the ad data more clearly.