Top Ads on DGB Rechtsschutz

DGB Rechtsschutz Background Introduction:

Der Gewerkschaftliche Rechtsschutz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DGB Rechtsschutz has been advertising and marketing on Facebook for many years. And DGB Rechtsschutz has placed 18 of ads on the Facebook platform in the last month. In the past few years,DGB Rechtsschutz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DGB Rechtsschutz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DGB Rechtsschutz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DGB Rechtsschutz.

BigSpy

1.DGB Rechtsschutz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DGB Rechtsschutz  DGB Rechtsschutz  DGB Rechtsschutz
Page Categories  Legal  Legal  Legal
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DGB Rechtsschutz Marketing Objectives Analysis: 

DGB Rechtsschutz has been operating in Legal for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DGB Rechtsschutz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DGB Rechtsschutz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eltern können bei Kita- und Schulschließung Entschädigung erhalten - DGB Rechtsschutz GmbH  IG Metall vereinbart Krisenpaket für die Metall- und Elektroindustrie Umzugshilfe des Vermieters – Vermögen oder Einkommen? 
Ad Copy Text  Schulen und Kindertagesstätten sind dicht und keiner weiß, wann sie wieder öffnen. Dies stellt El...  Die IG Metall und die Arbeitgeberseite haben die regulären Tarifverhandlungen unterbrochen, um mit ...  Der Vermieter meldet Eigenbedarf an. Welcher Mieter kennt diese Situation nicht? Ganz angenehm ist e...
Link Description  Eltern, die keine Betreuung für ihre Kinder haben, können unter bestimmten Voraussetzung eine Entschädigung verlangen.  IG Metall und Arbeitgeberseite vereinbaren kurzfristiges Krisenpaket wegen der Corona Pandemie.  Kein Krankengeld bei Verletzung der Meldeobliegenheit, es sei denn der verspätete Zugang der AU-Bescheinigung ist von der Krankenkasse zu vertreten
Website Link  www.dgbrechtsschutz.de  www.dgbrechtsschutz.de  www.dgbrechtsschutz.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 225  289  411
Like 35  91  9

DGB Rechtsschutz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DGB Rechtsschutz Top 1 ads got 35 likes. DGB Rechtsschutz uses a sentence with the finishing touch title: “Eltern können bei Kita- und Schulschließung Entschädigung erhalten - DGB Rechtsschutz GmbH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DGB Rechtsschutz shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DGB Rechtsschutz should continue to optimize the ad content.

3.DGB Rechtsschutz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-04-02  2020-03-30-2020-03-30  2019-04-17-2019-04-25
Landing Page Link  https://www.dgbrechtsschutz.de/recht/arbeitsrecht/lohn/themen/beitrag/ansicht/lohn/eltern-koennen-bei-kita-und-schulschliessung-entschaedigung-erhalten/details/anzeige/  https://www.dgbrechtsschutz.de/recht/arbeitsrecht/arbeitszeit/themen/beitrag/ansicht/arbeitszeit/ig-metall-vereinbart-krisenpaket-fuer-die-metall-und-elektroindustrie/details/anzeige/   https://www.dgbrechtsschutz.de/recht/sozialrecht/arbeitslosigkeit/themen/beitrag/ansicht/arbeitslosigkeit/umzugshilfe-des-vermieters-vermoegen-oder-einkommen/details/anzeige/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DGB Rechtsschutz are successful.

DGB Rechtsschutz Creative Analysis: 

DGB Rechtsschutz placed a Image ad in 2020-04-02-2020-04-02, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DGB Rechtsschutz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Germany  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DGB Rechtsschutz has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DGB Rechtsschutz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-04-02  2020-03-30-2020-03-30  2019-04-17-2019-04-25
During  1 days  1 days 9 days 
Like  35  91  9
Share  71  121  11
Comment  13  17  2

Advertising effectiveness is a direct manifestation of advertising. DGB Rechtsschutz ‘s Top 1 ad received 35 likes, 71 shares, 13 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DGB Rechtsschutz, helping DGB Rechtsschutz to grasp the ad data more clearly.