DESIGN LETTERS Background Introduction:

DESIGN LETTERS is a Danish Design Company founded in 2009. Currently, DESIGN LETTERS is represented in more than 900 design shops worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DESIGN LETTERS has been advertising and marketing on Facebook for many years. And DESIGN LETTERS has placed 37 of ads on the Facebook platform in the last month. In the past few years,DESIGN LETTERS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DESIGN LETTERS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DESIGN LETTERS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DESIGN LETTERS.


1.DESIGN LETTERS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

DESIGN LETTERS Marketing Objectives Analysis: 

DESIGN LETTERS has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DESIGN LETTERS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DESIGN LETTERS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JEWELRY - Design Letters  JEWELRY – Design Letters Jewelry for your heart 
Ad Copy Text  M for most wanted De fineste personlige ringe. Perfekt til gave eller til dig selv ✨ Justérbare ...  no setting  no setting
Link Description  ✨✨✨✨✨✨✨✨✨✨✨✨  ✨✨✨✨✨✨✨✨✨✨✨✨  ❤️❤️❤️❤️❤️❤️❤️❤️❤️
Website Link
Text Word Count 115  0  0
Like 353  0  0

DESIGN LETTERS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DESIGN LETTERS Top 1 ads got 353 likes. DESIGN LETTERS uses a sentence with the finishing touch title: “JEWELRY - Design Letters”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DESIGN LETTERS shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DESIGN LETTERS should continue to optimize the ad content.

3.DESIGN LETTERS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-06-2020-06-18  2020-05-14-2020-06-07  2020-05-29-2020-06-07
Landing Page Link,2%25+-+Frequent+high+aov+potential+visitors+with+high+intent+180

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DESIGN LETTERS are successful.

DESIGN LETTERS Creative Analysis: 

DESIGN LETTERS placed a Image ad in 2020-05-06-2020-06-18, and got 353 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DESIGN LETTERS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DESIGN LETTERS has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DESIGN LETTERS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-05-14-2020-06-07  2020-05-29-2020-06-07
During  44 days  25 days 10 days 
Like  353  0  0
Share  3  0  0
Comment  74  0  0

Advertising effectiveness is a direct manifestation of advertising. DESIGN LETTERS ‘s Top 1 ad received 353 likes, 3 shares, 74 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DESIGN LETTERS, helping DESIGN LETTERS to grasp the ad data more clearly.