Top Ads on DAZN

DAZN Background Introduction:

Schau deinen Sport, immer und überall. Unglaubliche Momente live aus dem Stadion direkt auf deinen Bildschirm.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DAZN has been advertising and marketing on Facebook for many years. And DAZN has placed 340 of ads on the Facebook platform in the last month. In the past few years,DAZN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DAZN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DAZN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DAZN.

BigSpy

1.DAZN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DAZN  DAZN  DAZN
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DAZN Marketing Objectives Analysis: 

DAZN has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DAZN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DAZN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start your Free Trial!  Start your Free Trial! Start your Free Trial! 
Ad Copy Text  Football Is Back! Download the DAZN App to watch LIVE Premier League, Serie A and more  Download the DAZN app to watch Spurs vs Manchester United LIVE this Friday at 3.15pm ET  Football Is Back! Download the DAZN App to watch LIVE Premier League, Serie A and more
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 87  87  87
Like 137  26  97

DAZN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DAZN Top 1 ads got 137 likes. DAZN uses a sentence with the finishing touch title: “Start your Free Trial!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DAZN shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DAZN should continue to optimize the ad content.

3.DAZN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-19-2020-06-19  2020-06-19-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1129523589  http://itunes.apple.com/app/id1129523589   https://play.google.com/store/apps/details?id=com.dazn&fbclid=IwAR3vgtGUM1tMijg02sCwhvJCVZMAG2kO76rBg3J1OQxLgmXtM8PX5DorWJM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DAZN are successful.

DAZN Creative Analysis: 

DAZN placed a Image ad in 2020-06-19-2020-06-19, and got 137 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DAZN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DAZN has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DAZN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-19-2020-06-19  2020-06-18-2020-06-18
During  1 days  1 days 1 days 
Like  137  26  97
Share  5  2  7
Comment  12  2  16

Advertising effectiveness is a direct manifestation of advertising. DAZN ‘s Top 1 ad received 137 likes, 5 shares, 12 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DAZN, helping DAZN to grasp the ad data more clearly.