Top Ads on Czech Figure Skating

Czech Figure Skating Background Introduction:

Oficiální stránka českého krasobruslení.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Czech Figure Skating has been advertising and marketing on Facebook for many years. And Czech Figure Skating has placed 4 of ads on the Facebook platform in the last month. In the past few years,Czech Figure Skating has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Czech Figure Skating on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Czech Figure Skating. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Czech Figure Skating.

BigSpy

1.Czech Figure Skating Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Czech Figure Skating  Czech Figure Skating  Czech Figure Skating
Page Categories  Ice Skating Rink  Ice Skating Rink  Ice Skating Rink
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Czech Figure Skating Marketing Objectives Analysis: 

Czech Figure Skating has been operating in Ice Skating Rink for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Czech Figure Skating best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Czech Figure Skating Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Camp s Rafaelem Arutunyanem v Ostravě: Jak to vidí účastníci?  Lukáš Rakovský: Každý skok, každý oblouk tady řešíme do detailu... Monika Škorničková z Ostravy: Startuje druhý ročník projektu Rafael 
Ad Copy Text  I dneska probíhá camp s Rafaelem Arutunyanem. Ráno jsme byli s kamerou na tréninku skupin PRTM I...  "Hodně detailně se věnujeme technice skoků. Takže opravdu rozebíráme detailněji jakýkoliv o...  V Ostravě dneska odstartoval druhý ročník "projektu Rafael", kterého se účastní nejen talent...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 210  454  282
Like 49  39  99

Czech Figure Skating Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Czech Figure Skating Top 1 ads got 49 likes. Czech Figure Skating uses a sentence with the finishing touch title: “ Camp s Rafaelem Arutunyanem v Ostravě: Jak to vidí účastníci?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Czech Figure Skating shared 210 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Czech Figure Skating should continue to optimize the ad content.

3.Czech Figure Skating Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-21-2019-04-23  2019-04-22-2019-04-23  2019-04-19-2019-04-23
Landing Page Link  https://www.facebook.com/czechfigureskating/videos/405357363622544/  https://www.facebook.com/czechfigureskating/videos/628572530899851/   https://www.facebook.com/czechfigureskating/videos/310534139627813/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Czech Figure Skating are successful.

Czech Figure Skating Creative Analysis: 

Czech Figure Skating placed a Video ad in 2019-04-21-2019-04-23, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Czech Figure Skating Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Czech Figure Skating has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Czech Figure Skating Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-04-23  2019-04-22-2019-04-23  2019-04-19-2019-04-23
During  3 days  2 days 5 days 
Like  49  39  99
Share  6  9  16
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Czech Figure Skating ‘s Top 1 ad received 49 likes, 6 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Czech Figure Skating, helping Czech Figure Skating to grasp the ad data more clearly.