Top Ads on CykelHuset

CykelHuset Background Introduction:

Cykelhuset säljer cyklar och tillbehör till alla olika åldrar. Vi har även en verkstad i varje butik där vi gör olika reparationer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CykelHuset has been advertising and marketing on Facebook for many years. And CykelHuset has placed 40 of ads on the Facebook platform in the last month. In the past few years,CykelHuset has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CykelHuset on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CykelHuset. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CykelHuset.

BigSpy

1.CykelHuset Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CykelHuset  CykelHuset  CykelHuset
Page Categories  Bicycle Shop  Bicycle Shop  Bicycle Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CykelHuset Marketing Objectives Analysis: 

CykelHuset has been operating in Bicycle Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CykelHuset best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CykelHuset Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  En riktig cykelaffär sedan 1945!  En riktig cykelaffär sedan 1945! En riktig cykelaffär sedan 1945 / Hos oss kan du känna dig trygg 
Ad Copy Text  Cykelhuset är det självklara valet när du vill göra ett tryggt köp av en kvalitétscykel till e...  Cykelhuset är det självklara valet när du vill göra ett tryggt köp av en kvalitétscykel till e...  Cykelhuset är det självklara valet när du vill göra ett tryggt köp av en kvalitétscykel till b...
Link Description  En riktig cykelaffär sedan 1945. Vi finns online och har två butiker i Göteborg och en i Uddevalla.  En riktig cykelaffär sedan 1945. Vi finns online och har två butiker i Göteborg och en i Uddevalla.  En riktig cykelaffär sedan 1945. Vi finns online och har två butiker i Göteborg och en i Uddevalla.
Website Link  www.cykelhuset.se  www.cykelhuset.se  www.cykelhuset.se
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 238  238  185
Like 0  0  3

CykelHuset Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CykelHuset Top 1 ads got 0 likes. CykelHuset uses a sentence with the finishing touch title: “En riktig cykelaffär sedan 1945!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CykelHuset shared 238 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CykelHuset should continue to optimize the ad content.

3.CykelHuset Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-19-2019-04-25  2019-04-07-2019-04-25  2019-03-19-2019-04-25
Landing Page Link  http://www.cykelhuset.se/cyklar.html?utm_source=facebook &utm_medium=cpc&utm_campaign=varumärke  http://www.cykelhuset.se/cyklar.html?utm_source=facebook &utm_medium=cpc&utm_campaign=varumärke   http://www.cykelhuset.se/cyklar.html?utm_source=facebook &utm_medium=cpc&utm_campaign=varumärke

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CykelHuset are successful.

CykelHuset Creative Analysis: 

CykelHuset placed a Image ad in 2019-03-19-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CykelHuset Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CykelHuset has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CykelHuset Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-19-2019-04-25  2019-04-07-2019-04-25  2019-03-19-2019-04-25
During  38 days  19 days 38 days 
Like  0  0  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CykelHuset ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CykelHuset, helping CykelHuset to grasp the ad data more clearly.