Top Ads on Cybozu Asia

Cybozu Asia Background Introduction:

アジアでのグループウェアもサイボウズ!現地法人のIT化もサイボウズにお任せ下さい。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cybozu Asia has been advertising and marketing on Facebook for many years. And Cybozu Asia has placed 63 of ads on the Facebook platform in the last month. In the past few years,Cybozu Asia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cybozu Asia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cybozu Asia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cybozu Asia.

BigSpy

1.Cybozu Asia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cybozu Asia  Cybozu Asia  Cybozu Asia
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cybozu Asia Marketing Objectives Analysis: 

Cybozu Asia has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cybozu Asia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cybozu Asia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  現地でのテレワークについてお悩みの方に!  【詳しくはセミナーで!】リモートでも管理ができる! タイの製造業向け業務効率化&見える化セミナー 海外拠点での業務改善につなげるサイボウズのグループウェア活用方法について詳しくお伝えしていきます 
Ad Copy Text  ★もう本社には頼らない!!kintoneで始める海外拠点の業務効率化&見える...  【タイ製造業向けオンラインWebinar】こんなお悩みございませんか?「在宅...  ★テレワークはweb会議やチャットではもう限界!?★ 【海外拠点で始める...
Link Description  ・在宅先や日本から現場の状況が見えない ・申請業務が紙だらけで困っている ・web会議を活用してもテレワークが上手くできない… ・チャットが多くて集中できない… ・メールとEXCELのやりとりが多く煩雑…そんな....  N/A  5月28日(木)日本時間 17:00~18:00(16:45 受付開始)・web会議やチャットを活用してもテレワークが上手くできない…・web会議を試験的にしているが、議事録がなくて言った言わないのトラブルが多発…・チャットが多くて集....
Website Link  cybozuasia-kintone-webseminar.qloba.com  kintone-seminar-thailand-lp.qloba.com  kintone-webinar-asia.qloba.com
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 557  208  480
Like 46  6  29

Cybozu Asia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cybozu Asia Top 1 ads got 46 likes. Cybozu Asia uses a sentence with the finishing touch title: “現地でのテレワークについてお悩みの方に!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cybozu Asia shared 557 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cybozu Asia should continue to optimize the ad content.

3.Cybozu Asia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-07-2020-06-20  2020-06-12-2020-06-13  2020-05-14-2020-05-27
Landing Page Link  https://cybozuasia-kintone-webseminar.qloba.com/?fbclid=IwAR1vxmzCGwCaIrE92Bs5N9dFNI3530gkWslAaDpJPnwS8GcIKujbb-NebkE  https://kintone-seminar-thailand-lp.qloba.com/   https://kintone-webinar-asia.qloba.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cybozu Asia are successful.

Cybozu Asia Creative Analysis: 

Cybozu Asia placed a Image ad in 2020-06-07-2020-06-20, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cybozu Asia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Thailand  Philippines
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cybozu Asia has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cybozu Asia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-12-2020-06-13  2020-05-14-2020-05-27
During  14 days  2 days 14 days 
Like  46  6  29
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Cybozu Asia ‘s Top 1 ad received 46 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cybozu Asia, helping Cybozu Asia to grasp the ad data more clearly.