Top Ads on Cvent

Cvent Background Introduction:

Found in 1999, Cvent, Inc., is a market leader in meetings, events, and hospitality technology and provides the software and solutions to help streamline and manage all event planning processes. 3,200+ employees worldwide power Cvent’s technology.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cvent has been advertising and marketing on Facebook for many years. And Cvent has placed 236 of ads on the Facebook platform in the last month. In the past few years,Cvent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cvent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cvent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cvent.

BigSpy

1.Cvent Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cvent  Cvent  Cvent
Page Categories  Community Organization  Other  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cvent Marketing Objectives Analysis: 

Cvent has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cvent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cvent Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn how to use Zoom  Big Food Workshop: regístrate gratis Big Food Workshop: inscreva-se gratuitamente 
Ad Copy Text  Stay connected with friends and family by mastering Zoom video conferencing! Register now to learn m...  ¿Quieres saber cómo los sistemas alimentarios pueden ayudar a afrontar el cambio climático, crear...  Quer saber como sistemas alimentares podem enfrentar as mudanças climáticas, criar cidades saudáv...
Link Description  Join AARP in collaboration with Senior Planet for ALL THINGS ZOOM!  Evento en línea sobre economía circular de los alimentos  N/A
Website Link  aarp.cvent.com  web-eur.cvent.com  web-eur.cvent.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 133  226  214
Like 176  535  224

Cvent Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cvent Top 1 ads got 176 likes. Cvent uses a sentence with the finishing touch title: “Learn how to use Zoom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cvent shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cvent should continue to optimize the ad content.

3.Cvent Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-15  2020-06-04-2020-06-14  2020-06-09-2020-06-12
Landing Page Link  https://aarp.cvent.com/events/all-things-zoom/event-summary-f0198c209b57483fa1490e0aed2f39c9.aspx?cmp=SNP-DSM-FB-ALLTHINGSZOOM&utm_campaign=All-Things-Zoom&utm_medium=social&utm_source=Facebook  https://web-eur.cvent.com/event/b13b865a-0bf8-445a-960b-06e8271fd3eb/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce?tm=OoE8RzlADYZX7UFmrSL3fKDOnDnw_HyJFtkFKSF6T8M   https://web-eur.cvent.com/event/b13b865a-0bf8-445a-960b-06e8271fd3eb/websitePage:645d57e4-75eb-4769-b2c0-f201a0bfc6ce?tm=OoE8RzlADYZX7UFmrSL3fKDOnDnw_HyJFtkFKSF6T8M&fbclid=IwAR3rM5o2SxNlA_0Kh3n__QYzD483q8a7CiwtgoHenB3R2rI4pz8XOLH33RA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cvent are successful.

Cvent Creative Analysis: 

Cvent placed a Video ad in 2020-06-15-2020-06-15, and got 176 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cvent Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Guatemala,Chile  N/A
Language  English  Spanish  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cvent has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cvent Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-15  2020-06-04-2020-06-14  2020-06-09-2020-06-12
During  1 days  11 days 4 days 
Like  176  535  224
Share  120  271  68
Comment  22  55  10

Advertising effectiveness is a direct manifestation of advertising. Cvent ‘s Top 1 ad received 176 likes, 120 shares, 22 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cvent, helping Cvent to grasp the ad data more clearly.