Top Ads on Curtin University

Curtin University Background Introduction:

Curtin students, staff and graduates strive to make tomorrow better. We have campuses in Perth, Dubai, Malaysia, Mauritius and Singapore.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Curtin University has been advertising and marketing on Facebook for many years. And Curtin University has placed 457 of ads on the Facebook platform in the last month. In the past few years,Curtin University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Curtin University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Curtin University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Curtin University.

BigSpy

1.Curtin University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Curtin University  Curtin University  Curtin University
Page Categories  College & University  School  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Curtin University Marketing Objectives Analysis: 

Curtin University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Curtin University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Curtin University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Applications closing soon.  Curtin University, Malaysia Applications closing soon. 
Ad Copy Text  Start a degree where you can make a difference in global health policies.  Advance your career with a Project Management Institute (PMI) accredited Project Management master d...  Present your designs in the boardroom instead of a classroom.
Link Description  Your career starts here.  N/A  Your career starts here.
Website Link  study.curtin.edu.au  futurestudents.curtin.edu.my  choose.curtin.edu.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 73  273  61
Like 2032  71  268

Curtin University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Curtin University Top 1 ads got 2032 likes. Curtin University uses a sentence with the finishing touch title: “Applications closing soon.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Curtin University shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Curtin University should continue to optimize the ad content.

3.Curtin University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-05-20-2020-06-18  2020-05-11-2020-06-18  2020-05-20-2020-06-18
Landing Page Link  https://study.curtin.edu.au/education/you-public-health-career-starts-here/?utm_campaign=um-intl-lg-health-pg&utm_medium=social&utm_source=facebook-paid&utm_content=HS-MPH-CLOSING-global-health  https://futurestudents.curtin.edu.my/project-management/?utm_source=facebook&utm_medium=carousel&utm_campaign=T2+2020+Intake&fbclid=IwAR3XNa5kwi5RL4MOmKsc7G0Ix28wEXrIohS2EAFLFKYn4QCa9YEdIYe7MyI   https://choose.curtin.edu.au/your-architecture-career-starts-here.html?utm_campaign=um-intl-lg-hum&utm_medium=social&utm_source=facebook-paid&utm_content=HUM-CLOSING-present

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Curtin University are successful.

Curtin University Creative Analysis: 

Curtin University placed a Image ad in 2020-05-20-2020-06-18, and got 2032 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Curtin University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,Bangladesh,Pakistan  N/A  Pakistan,Nepal
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Curtin University has the best conversion in Nepal,Bangladesh,Pakistan, and can advertise more in Nepal,Bangladesh,Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Curtin University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-05-11-2020-06-18  2020-05-20-2020-06-18
During  30 days  39 days 30 days 
Like  2032  71  268
Share  24  9  6
Comment  18  9  7

Advertising effectiveness is a direct manifestation of advertising. Curtin University ‘s Top 1 ad received 2032 likes, 24 shares, 18 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Curtin University, helping Curtin University to grasp the ad data more clearly.