Top Ads on Curology
Curology Background Introduction:
Skincare is always personal. Treat your skin with a custom formula—mixed just for you by a dermatology provider
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Curology has been advertising and marketing on Facebook for many years. And Curology has placed 440 of ads on the Facebook platform in the last month. In the past few years,Curology has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Curology on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Curology. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Curology.
1.Curology Top 3 Ads Basic Understanding
Curology Marketing Objectives Analysis:
Curology has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Curology best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Curology Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Custom skincare - delivered.||Custom skincare - delivered.||Let's Get Started|
|Ad Copy Text||Do the most for your skin. Try a powerful custom formula designed by a real dermatology provider for...||Do the most for your skin. Try a powerful custom formula designed by a real dermatology provider for...||Custom acne formulas for breakouts, blackheads, and beyond. We do skincare. You do you. Try it for f...|
|Link Description||Get glowing results with custom skincare||Get glowing results with custom skincare||Custom skincare, home-delivered.|
|Text Word Count||310||310||121|
Curology Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Curology Top 1 ads got 0 likes. Curology uses a sentence with the finishing touch title: “Custom skincare - delivered.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Curology shared 310 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Curology should continue to optimize the ad content.
3.Curology Top 3 Ads Creative Selection
|Landing Page Link||https://curology.com/free-trial/1i0/?utm_source=facebook&utm_medium=paid_social&utm_campaign=FBIG_All_AC_F_18-29_BR&utm_content=AC_F_13-34_BR_Video_IH-PTS_Carli-Positive_SQ_37s_Captioned_20181210++2+-+Copy||https://curology.com/free-trial/1i0/?utm_source=facebook&utm_medium=paid_social&utm_campaign=FBIG_All_AC_F_18-29_BR&utm_content=AC_F_18-29_BR_-_-_-_-_DC-LA-WV_Video_Inf-599_CleoJamison_V1_Jou_NoSS_SQ_YesCap+-+Copy&fbclid=IwAR0HXSlFfok-24IoJ6g3Dzgo9b5uT2ptie1zauF5MSDHwtEouDXT95lsr4U||https://curology.com/free-trial/1i0/?v=f40i0&utm_source=facebook&utm_medium=paid_social&utm_campaign=FBIG_All_AC_F_13-17_INT&utm_content=AC_F_13-17_INT_Ret-Onl_Video_Inf-437-KarlaEspinosa_R1-v2.2_Pos_75s_SQ_NoBA_YesCap|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Curology are successful.
Curology Creative Analysis:
Curology placed a Video ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Curology Top 3 Ads Audience Analysis:
|Country||United States||United States,Sweden,Vietnam||Morocco,New Zealand,United States...|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Curology has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Curology Top 3 Ads Performance Display
|During||2 days||23 days||112 days|
Advertising effectiveness is a direct manifestation of advertising. Curology ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Curology, helping Curology to grasp the ad data more clearly.