Top Ads on Cummins Inc

Cummins Inc Background Introduction:

Cummins is a global power leader that designs, manufactures, sells and services diesel engines and related technology around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cummins Inc has been advertising and marketing on Facebook for many years. And Cummins Inc has placed 51 of ads on the Facebook platform in the last month. In the past few years,Cummins Inc has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cummins Inc on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cummins Inc. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cummins Inc.

BigSpy

1.Cummins Inc Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cummins Inc  Cummins Inc  Cummins Inc
Page Categories  Commercial & Industrial  Commercial & Industrial  Commercial & Industrial
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Cummins Inc Marketing Objectives Analysis: 

Cummins Inc has been operating in Commercial & Industrial for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cummins Inc best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cummins Inc Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Turbo Technologies News  Turbo Technologies News Convenience, Anywhere 
Ad Copy Text  Stay up to speed, and know the latest in turbocharger technology by signing up for the Cummins Turbo...  Stay up to speed, and know the latest in turbocharger technology by signing up for the Cummins Turbo...  no setting
Link Description  Stay up to speed with Cummins.  Stay up to speed with Cummins.  Buy Fleetguard Filters & Coolant, Valvoline Oil, Webasto Heaters, and many more products online. Get Free shipping on qualifying orders.
Website Link  www.cummins.com  www.cummins.com  www.shopcummins.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 135  135  0
Like 698  689  0

Cummins Inc Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cummins Inc Top 1 ads got 698 likes. Cummins Inc uses a sentence with the finishing touch title: “Turbo Technologies News”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cummins Inc shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cummins Inc should continue to optimize the ad content.

3.Cummins Inc Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-06-2020-06-18  2020-05-26-2020-06-18  2020-06-01-2020-06-03
Landing Page Link  https://www.cummins.com/components/turbochargers?utm_source=facebook&utm_medium=cpc&utm_campaign=comp-onhwy-ctt-facebook&utm_term=prospecting_speed  https://www.cummins.com/components/turbochargers?utm_source=facebook&utm_medium=display&utm_campaign=comp-onhwy-ctt-facebook&utm_term=prospecting_speed   https://shopcummins.com/?utm_source=facebook&utm_medium=display&utm_campaign=dbu-cssna-shopcummins_US

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cummins Inc are successful.

Cummins Inc Creative Analysis: 

Cummins Inc placed a Image ad in 2020-05-06-2020-06-18, and got 698 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cummins Inc Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania,Ukraine,Romania...  Bosnia Hercegovina,Romania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cummins Inc has the best conversion in Lithuania,Ukraine,Romania..., and can advertise more in Lithuania,Ukraine,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cummins Inc Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-05-26-2020-06-18  2020-06-01-2020-06-03
During  44 days  24 days 3 days 
Like  698  689  0
Share  26  26  0
Comment  10  10  0

Advertising effectiveness is a direct manifestation of advertising. Cummins Inc ‘s Top 1 ad received 698 likes, 26 shares, 10 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cummins Inc, helping Cummins Inc to grasp the ad data more clearly.