Top Ads on Culligan International

Culligan International Background Introduction:

Official Facebook page of Culligan International. Culligan is a world leader in water filtration, providing whole house treatment & softener solutions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Culligan International has been advertising and marketing on Facebook for many years. And Culligan International has placed 53 of ads on the Facebook platform in the last month. In the past few years,Culligan International has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Culligan International on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Culligan International. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Culligan International.

BigSpy

1.Culligan International Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Culligan International  Culligan International  Culligan International
Page Categories  Water Treatment Service  Water Treatment Service  Water Treatment Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Culligan International Marketing Objectives Analysis: 

Culligan International has been operating in Water Treatment Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Culligan International best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Culligan International Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aquasential Tankless Reverse Osmosis System  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Put cleaner, better tasting water on-tap in your home.  N/A  N/A
Website Link  www.culligan.com  www.culligan.com  www.culligan.com
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Culligan International Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Culligan International Top 1 ads got 0 likes. Culligan International uses a sentence with the finishing touch title: “Aquasential Tankless Reverse Osmosis System”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Culligan International shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Culligan International should continue to optimize the ad content.

3.Culligan International Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-01-2020-06-10  2020-05-21-2020-06-10  2020-05-05-2020-06-10
Landing Page Link  https://www.culligan.com/aquasential?utm_source=facebook&utm_medium=social&utm_campaign=BroadTargeting&utm_content=TanklessProductJacqueline  https://www.culligan.com/clean-water?utm_source=facebook&utm_medium=social&utm_campaign=BroadTargeting&utm_content=HEZeroWorries   https://www.culligan.com/spa/aquasential?utm_source=facebook&utm_medium=social&utm_campaign=BroadTargeting&utm_content=AquasentialProductSPA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Culligan International are successful.

Culligan International Creative Analysis: 

Culligan International placed a Image ad in 2020-06-01-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Culligan International Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Culligan International has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Culligan International Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-10  2020-05-21-2020-06-10  2020-05-05-2020-06-10
During  10 days  21 days 37 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Culligan International ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Culligan International, helping Culligan International to grasp the ad data more clearly.