Top Ads on Cruzcampo

Cruzcampo Background Introduction:

Cruzcampo Especial, la cerveza especial de Cruzcampo. Disfruta de más de 100 años de maestría cervecera en cada trago. Sólo para mayores de 18 años. Cruzcampo recomienda un consumo responsable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cruzcampo has been advertising and marketing on Facebook for many years. And Cruzcampo has placed 38 of ads on the Facebook platform in the last month. In the past few years,Cruzcampo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cruzcampo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cruzcampo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cruzcampo.

BigSpy

1.Cruzcampo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cruzcampo  Cruzcampo  Cruzcampo
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cruzcampo Marketing Objectives Analysis: 

Cruzcampo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cruzcampo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cruzcampo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Descubre una IPA con mucho duende  Cruzcampo Cruzcampo 
Ad Copy Text  Con Cruzcampo Andalusian IPA, lo mismo creerás que estás en la Malagueta o en las calas de Roche a...  Nuestros Maestros están ultimando #LaPrimera receta de @lafabricamalaga, creada con vuestra ayuda e...  Nuestros Maestros están preparando en @lafabricamalaga la receta de #LaPrimera inspirada en las cos...
Link Description  N/A  Nuestros Maestros están ultimando #LaPrimera receta de @lafabricamalaga, creada con vuestra ayuda e inspirada en todo lo que hemos vuelto a disfrutar  Nuestros Maestros están preparando en @lafabricamalaga la receta de #LaPrimera inspirada en las cosas que estábamos deseando volver a disfrutar. ¿Nos cuentas las tuyas?
Website Link  www.cruzcampo.es  www.facebook.com  www.facebook.com
CTA  WATCH_MORE    
Text Word Count 126  151  172
Like 3463  111  558

Cruzcampo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cruzcampo Top 1 ads got 3463 likes. Cruzcampo uses a sentence with the finishing touch title: “Descubre una IPA con mucho duende ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cruzcampo shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cruzcampo should continue to optimize the ad content.

3.Cruzcampo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-03-2020-06-04  2020-05-25-2020-05-30
Landing Page Link  https://www.cruzcampo.es/AndalusianIPA_info  https://www.facebook.com/Cruzcampo.es/?refid=28&_ft_=adid.23844769735570670:qid.6834575901484174116:mf_story_key.1700576378084699123:is_sponsored.1:ei.AI@AQL8_lmyL9yFggU-BytvHkacwk7Qu6X-peJD_cosqgYPZ7KU4P2DrNc7vcgE9VgWI6UcN5VT2JfYjbHlJvyzP1QC:top_level_post_id.3801361383227054:content_owner_id_new.198449036851658:page_id.198449036851658:src.22:photo_id.3801360436560482:story_location.5:story_attachment_style.photo:view_time.1591298029:filter.h_nor:tds_flgs.3:actrs.198449036851658:page_insights.%7B%22198449036851658%22:%7B%22page_id%22:198449036851658,%22page_id_type%22:%22page%22,%22actor_id%22:198449036851658,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591183432,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3801361383227054%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:198449036851658,%22page_id%22:198449036851658,%22post_id%22:3801361383227054,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.facebook.com/198449036851658/posts/3775827445780448/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cruzcampo are successful.

Cruzcampo Creative Analysis: 

Cruzcampo placed a Image ad in 2020-06-14-2020-06-18, and got 3463 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cruzcampo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  N/A  Spain
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cruzcampo has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cruzcampo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-03-2020-06-04  2020-05-25-2020-05-30
During  5 days  2 days 6 days 
Like  3463  111  558
Share  907  15  78
Comment  776  9  51

Advertising effectiveness is a direct manifestation of advertising. Cruzcampo ‘s Top 1 ad received 3463 likes, 907 shares, 776 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cruzcampo, helping Cruzcampo to grasp the ad data more clearly.