Top Ads on Crossroads Church

Crossroads Church Background Introduction:

Whatever your thoughts on church, whatever your beliefs about God, you are welcome here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Crossroads Church has been advertising and marketing on Facebook for many years. And Crossroads Church has placed 55 of ads on the Facebook platform in the last month. In the past few years,Crossroads Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Crossroads Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Crossroads Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Crossroads Church.

BigSpy

1.Crossroads Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Crossroads Church  Crossroads Church  Crossroads Church
Page Categories  Christian Church  Christian Church  Christian Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Crossroads Church Marketing Objectives Analysis: 

Crossroads Church has been operating in Christian Church for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Crossroads Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Crossroads Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crossroads Church  Crossroads Church Crossroads Church 
Ad Copy Text  I was blind, but now I see.  I'm gonna sing in the middle of the storm. Louder and louder, you're gonna hear my praises roar.  Dear black boy.
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 27  96  15
Like 104507  149869  2230

Crossroads Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Crossroads Church Top 1 ads got 104507 likes. Crossroads Church uses a sentence with the finishing touch title: “Crossroads Church”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Crossroads Church shared 27 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Crossroads Church should continue to optimize the ad content.

3.Crossroads Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-19  2020-05-13-2020-06-17  2020-05-29-2020-06-02
Landing Page Link  https://www.facebook.com/82633233934/posts/10157990855693935/  https://www.facebook.com/crdschurch/videos/582525199047341/   https://www.facebook.com/crdschurch/videos/2681152505541009/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Crossroads Church are successful.

Crossroads Church Creative Analysis: 

Crossroads Church placed a Video ad in 2020-06-05-2020-06-19, and got 104507 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Crossroads Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,United States,Cameroon  Madagascar,United States,Algeria...  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Crossroads Church has the best conversion in Morocco,United States,Cameroon, and can advertise more in Morocco,United States,Cameroon in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Crossroads Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-05-13-2020-06-17  2020-05-29-2020-06-02
During  15 days  36 days 5 days 
Like  104507  149869  2230
Share  65839  94693  2653
Comment  6157  8513  224

Advertising effectiveness is a direct manifestation of advertising. Crossroads Church ‘s Top 1 ad received 104507 likes, 65839 shares, 6157 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Crossroads Church, helping Crossroads Church to grasp the ad data more clearly.