Top Ads on Crocker Art Museum

Crocker Art Museum Background Introduction:

We're here to bring people together and connect them in unexpected ways with art, ideas, each other, and the world around them.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Crocker Art Museum has been advertising and marketing on Facebook for many years. And Crocker Art Museum has placed 10 of ads on the Facebook platform in the last month. In the past few years,Crocker Art Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Crocker Art Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Crocker Art Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Crocker Art Museum.

BigSpy

1.Crocker Art Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Crocker Art Museum  Crocker Art Museum  Crocker Art Museum
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Crocker Art Museum Marketing Objectives Analysis: 

Crocker Art Museum has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Crocker Art Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Crocker Art Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ArtMix Makeshift  The perfect gift? Membership at the Crocker! Catch the Block By Block team at these neighborhood art parties this summer! | Crocker Art Museum 
Ad Copy Text  Get loud, irreverent, and downright raunchy with retro-jammers Royal Jelly Jive, DJ Rated R, and the...  Give the gift of art with a Crocker Art Museum membership! Members enjoy free admission year-round, ...  Have some fun with the team from Crocker Art Museum Block by Block this summer all over town! Read u...
Link Description  https://www.crockerart.org/event/2048/2019-05-09    Join the Crocker Art Museum's Block By Block team for art, community, activism, fun, and more, this summer across the Sa...
Website Link  www.crockerart.org  www.crockerart.org  www.crockerart.org
CTA  BUY_TICKETS  SIGN_UP  NO_BUTTON
Text Word Count 541  270  146
Like 4  36  11

Crocker Art Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Crocker Art Museum Top 1 ads got 4 likes. Crocker Art Museum uses a sentence with the finishing touch title: “ArtMix Makeshift”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Crocker Art Museum shared 541 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Crocker Art Museum should continue to optimize the ad content.

3.Crocker Art Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-18-2019-05-05  2019-04-15-2019-05-05  2019-04-10-2019-05-05
Landing Page Link  https://www.crockerart.org/event/2048/2019-05-09  https://www.crockerart.org/membership   https://www.crockerart.org/oculus/bxbparties

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Crocker Art Museum are successful.

Crocker Art Museum Creative Analysis: 

Crocker Art Museum placed a Image ad in 2019-04-18-2019-05-05, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Crocker Art Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Crocker Art Museum has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Crocker Art Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-05-05  2019-04-15-2019-05-05  2019-04-10-2019-05-05
During  18 days  21 days 26 days 
Like  4  36  11
Share  0  4  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Crocker Art Museum ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Crocker Art Museum, helping Crocker Art Museum to grasp the ad data more clearly.