Top Ads on Crisis

Crisis Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Crisis has been advertising and marketing on Facebook for many years. And Crisis has placed 833 of ads on the Facebook platform in the last month. In the past few years,Crisis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Crisis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Crisis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Crisis.

BigSpy

1.Crisis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Crisis  Crisis  Crisis
Page Categories  Government Organization  Government Organization  Mental Health Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Crisis Marketing Objectives Analysis: 

Crisis has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Crisis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Crisis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Stronger through the crisis 
Ad Copy Text  no setting  no setting  This is our new free online course to strengthen your mental health. Developed by our HelloBetter ps...
Link Description  N/A  N/A  N/A
Website Link  www.goedemorgeneuropa.nl  www.goedemorgeneuropa.nl  calmthroughthecrisis.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 0  0  247
Like 0  0  0

Crisis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Crisis Top 1 ads got 0 likes. Crisis uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Crisis shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Crisis should continue to optimize the ad content.

3.Crisis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-18-2020-06-22  2020-06-12-2020-06-22  2020-06-11-2020-06-22
Landing Page Link  https://goedemorgeneuropa.nl/  https://goedemorgeneuropa.nl/   https://calmthroughthecrisis.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Crisis are successful.

Crisis Creative Analysis: 

Crisis placed a Image ad in 2020-06-18-2020-06-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Crisis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Netherlands  Romania
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Crisis has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Crisis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-22  2020-06-12-2020-06-22  2020-06-11-2020-06-22
During  5 days  11 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Crisis ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Crisis, helping Crisis to grasp the ad data more clearly.