Top Ads on Criminal Minds

Criminal Minds Background Introduction:

Criminal Minds airs Wednesdays at 10/9c on CBS

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Criminal Minds has been advertising and marketing on Facebook for many years. And Criminal Minds has placed 90 of ads on the Facebook platform in the last month. In the past few years,Criminal Minds has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Criminal Minds on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Criminal Minds. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Criminal Minds.

BigSpy

1.Criminal Minds Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Criminal Minds  Criminal Minds  Criminal Minds
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Criminal Minds Marketing Objectives Analysis: 

Criminal Minds has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Criminal Minds best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Criminal Minds Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stream Criminal Minds Season 15 Right Now: Here's Where to Watch!  The Ultimate Criminal Minds Trivia Quiz The Ultimate Criminal Minds Trivia Quiz 
Ad Copy Text  Cheers to 15 years! Say goodbye to the Criminal Minds family by streaming the must-watch series fin...  Only a true Criminal Minds superfan can ace this quiz.  This is actually WAY harder than you think.
Link Description  Download CBS All Access to watch this great show and more.  Time to test your knowledge.  Time to test your knowledge.
Website Link  www.cbs.com  www.cbs.com  www.cbs.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 108  54  43
Like 269  252  289

Criminal Minds Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Criminal Minds Top 1 ads got 269 likes. Criminal Minds uses a sentence with the finishing touch title: “Stream Criminal Minds Season 15 Right Now: Here's Where to Watch!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Criminal Minds shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Criminal Minds should continue to optimize the ad content.

3.Criminal Minds Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-05-15  2020-02-26-2020-05-12  2020-05-07-2020-05-12
Landing Page Link  https://www.cbs.com/all-access/  https://www.cbs.com/shows/criminal_minds/news/1007834/the-ultimate-criminal-minds-trivia-quiz/?fbclid=IwAR1yurJvJ7TeB8VVqtIcPTgLsqsLL9XsYLE5LtMXchh2YH_UT0PwBadxUno   https://www.cbs.com/shows/criminal_minds/news/1007834/the-ultimate-criminal-minds-trivia-quiz/?fbclid=IwAR36_UKGC1im1rNFxyu5_HnPzQ5nysPnhPgWhGLDomVv-tW4njxV8ffcKoQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Criminal Minds are successful.

Criminal Minds Creative Analysis: 

Criminal Minds placed a Image ad in 2020-02-22-2020-05-15, and got 269 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Criminal Minds Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Criminal Minds has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Criminal Minds Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-05-15  2020-02-26-2020-05-12  2020-05-07-2020-05-12
During  84 days  77 days 6 days 
Like  269  252  289
Share  33  29  51
Comment  57  40  79

Advertising effectiveness is a direct manifestation of advertising. Criminal Minds ‘s Top 1 ad received 269 likes, 33 shares, 57 comments in just 84 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Criminal Minds, helping Criminal Minds to grasp the ad data more clearly.