Top Ads on Crate and Barrel

Crate and Barrel Background Introduction:

Live the Crate and Barrel lifestyle with our exclusive collection of home furnishings and housewares classic to contemporary.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Crate and Barrel has been advertising and marketing on Facebook for many years. And Crate and Barrel has placed 142 of ads on the Facebook platform in the last month. In the past few years,Crate and Barrel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Crate and Barrel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Crate and Barrel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Crate and Barrel.

BigSpy

1.Crate and Barrel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Crate and Barrel  Crate and Barrel  Crate and Barrel
Page Categories  Home Decor  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Crate and Barrel Marketing Objectives Analysis: 

Crate and Barrel has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Crate and Barrel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Crate and Barrel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crate and Barrel  Black Silicone Spoon with Acacia Wood Handle Classic made modern. 
Ad Copy Text  Making modern design look simple for decades.  no setting  Classic made modern. This is the new best seat in the house.
Link Description  N/A  N/A  Live the way you love.
Website Link  www.crateandbarrel.com  www.crateandbarrel.com  www.crateandbarrel.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 45  0  60
Like 211  0  2059

Crate and Barrel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Crate and Barrel Top 1 ads got 211 likes. Crate and Barrel uses a sentence with the finishing touch title: “Crate and Barrel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Crate and Barrel shared 45 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Crate and Barrel should continue to optimize the ad content.

3.Crate and Barrel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-10-2020-06-20  2020-02-03-2020-06-16  2020-02-04-2020-06-15
Landing Page Link  https://www.crateandbarrel.com/modern-classic-decor?utm_source=fbig&utm_medium=paid-social&utm_campaign=cb-acq-non-promo&fbclid=IwAR2_yPYDodR88WvpBbqhqOJ52t9SBau-V-I03uuuO5FPGAz2E2urEvmBo0M  https://www.crateandbarrel.com/wood-board-with-nesting-cutting-mats/s291675?localedetail=US&a=2010&utm_source=fbig&utm_medium=paid-social&utm_campaign=cb-acq-daba&fbclid=IwAR24EpoSVMbZQ01I4jse9I-2cPeWl-lT6VkfReGK_ATPg3tZxYpi66kXGk4   https://www.crateandbarrel.com/furniture/sofas/1?utm_source=fbig&utm_medium=paid-social&utm_campaign=cb-acq-non-promo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Crate and Barrel are successful.

Crate and Barrel Creative Analysis: 

Crate and Barrel placed a Carousel ad in 2020-06-10-2020-06-20, and got 211 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Crate and Barrel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States,United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Crate and Barrel has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Crate and Barrel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-02-03-2020-06-16  2020-02-04-2020-06-15
During  11 days  135 days 133 days 
Like  211  0  2059
Share  3  608  59
Comment  1  0  40

Advertising effectiveness is a direct manifestation of advertising. Crate and Barrel ‘s Top 1 ad received 211 likes, 3 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Crate and Barrel, helping Crate and Barrel to grasp the ad data more clearly.