Top Ads on Cracker Barrel Old Country Store

Cracker Barrel Old Country Store Background Introduction:

Quality breakfast, lunch and dinner menus featuring home-style foods and a retail store that offers gifts, music and packaged foods.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cracker Barrel Old Country Store has been advertising and marketing on Facebook for many years. And Cracker Barrel Old Country Store has placed 51 of ads on the Facebook platform in the last month. In the past few years,Cracker Barrel Old Country Store has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cracker Barrel Old Country Store on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cracker Barrel Old Country Store. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cracker Barrel Old Country Store.

BigSpy

1.Cracker Barrel Old Country Store Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cracker Barrel Old Country Store  Cracker Barrel Old Country Store  Cracker Barrel Old Country Store
Page Categories  Gift Shop  Gift Shop  Gift Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cracker Barrel Old Country Store Marketing Objectives Analysis: 

Cracker Barrel Old Country Store has been operating in Gift Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cracker Barrel Old Country Store best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cracker Barrel Old Country Store Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ORDER HOMESTYLE TODAY  ORDER A FAMILY MEAL ORDER HOMESTYLE TODAY 
Ad Copy Text  We’re now serving more of the homestyle tastes you love. Enjoy Cracker Barrel at home with curbsid...  New! Order a Family Meal Basket To-Go today, and get FREE Breakfast to serve the family tomorrow, pl...  We’re now serving more of the homestyle tastes you love. Enjoy Cracker Barrel at home with curbsid...
Link Description  Curbside+Pickup+Free Delivery  Plus get FREE Breakfast  Curbside+Pickup+Free Delivery
Website Link  www.crackerbarrel.com  www.crackerbarrel.com  www.crackerbarrel.com
CTA  ORDER_NOW  ORDER_NOW  ORDER_NOW
Text Word Count 122  118  127
Like 2340  2310  3668

Cracker Barrel Old Country Store Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cracker Barrel Old Country Store Top 1 ads got 2340 likes. Cracker Barrel Old Country Store uses a sentence with the finishing touch title: “ORDER HOMESTYLE TODAY”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cracker Barrel Old Country Store shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cracker Barrel Old Country Store should continue to optimize the ad content.

3.Cracker Barrel Old Country Store Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-05-2020-06-02  2020-05-10-2020-06-02  2020-05-05-2020-06-01
Landing Page Link  https://www.crackerbarrel.com/order-online?utm_source=facebook&utm_medium=social&utm_campaign=to-go&utm_content=paid  https://www.crackerbarrel.com/order-online?utm_source=facebook&utm_medium=social&utm_campaign=to-go&utm_content=paid   https://www.crackerbarrel.com/order-online?utm_source=facebook&utm_medium=social&utm_campaign=to-go&utm_content=paid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cracker Barrel Old Country Store are successful.

Cracker Barrel Old Country Store Creative Analysis: 

Cracker Barrel Old Country Store placed a Video ad in 2020-05-05-2020-06-02, and got 2340 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cracker Barrel Old Country Store Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Algeria,Philippines...  France,United Kingdom,Algeria...  United States,Egypt,Morocco...
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cracker Barrel Old Country Store has the best conversion in Morocco,Algeria,Philippines..., and can advertise more in Morocco,Algeria,Philippines... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cracker Barrel Old Country Store Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-02  2020-05-10-2020-06-02  2020-05-05-2020-06-01
During  29 days  24 days 28 days 
Like  2340  2310  3668
Share  216  355  439
Comment  163  188  213

Advertising effectiveness is a direct manifestation of advertising. Cracker Barrel Old Country Store ‘s Top 1 ad received 2340 likes, 216 shares, 163 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cracker Barrel Old Country Store, helping Cracker Barrel Old Country Store to grasp the ad data more clearly.