Top Ads on CoverWallet

CoverWallet Background Introduction:

Get your insurance online

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CoverWallet has been advertising and marketing on Facebook for many years. And CoverWallet has placed 33 of ads on the Facebook platform in the last month. In the past few years,CoverWallet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CoverWallet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CoverWallet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CoverWallet.

BigSpy

1.CoverWallet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CoverWallet  CoverWallet  CoverWallet
Page Categories  Insurance Broker  Insurance Broker  Insurance Broker
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CoverWallet Marketing Objectives Analysis: 

CoverWallet has been operating in Insurance Broker for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CoverWallet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CoverWallet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CoverWallet  Pay As you Go Workers Comp Pay As you Go Workers Comp 
Ad Copy Text  We know the risks you’re facing and how important is to keep your business protected. Forget abou...  Save money in your business insurance with Pay As You Go Worker Comp. Complete the application now,...  Save money in your business insurance with Pay As You Go Worker Comp. Complete the application now,...
Link Description  N/A  We help small businesses to be better protected, informed and served. It's easier than ever to get the best policy for your business  We help small businesses to be better protected, informed and served. It's easier than ever to get the best policy for your business
Website Link  www.coverwallet.com  www.coverwallet.com  www.coverwallet.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 216  131  131
Like 2  5  2

CoverWallet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CoverWallet Top 1 ads got 2 likes. CoverWallet uses a sentence with the finishing touch title: “CoverWallet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CoverWallet shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CoverWallet should continue to optimize the ad content.

3.CoverWallet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-05-21-2020-06-17  2020-06-14-2020-06-16
Landing Page Link  https://www.coverwallet.com/landing/get/business-insurance?utm_source=facebook&utm_medium=paid-social&utm_campaign=us_fa_generic-new-lob_im_dm_en&utm_term=BI-smb&fbclid=IwAR3z-ABQrjjrNz_HZQwGDVE2gxxPSg-X2vzdSMUr4Y4IkNV69GC55WG-uOM  https://www.coverwallet.com/landing/get/workers-compensation-pay-as-you-go?utm_source=facebook&utm_medium=paid-social&utm_campaign=us_fa_segment_specialty_im_dm_en&utm_term=wc-payg   https://www.coverwallet.com/landing/get/workers-compensation-pay-as-you-go?utm_source=facebook&utm_medium=paid-social&utm_campaign=us_fa_segment_specialty_im_dm_en&utm_term=wc-payg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CoverWallet are successful.

CoverWallet Creative Analysis: 

CoverWallet placed a Carousel ad in 2020-05-28-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CoverWallet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Norwegian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CoverWallet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CoverWallet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-21-2020-06-17  2020-06-14-2020-06-16
During  22 days  28 days 3 days 
Like  2  5  2
Share  0  5  0
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. CoverWallet ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CoverWallet, helping CoverWallet to grasp the ad data more clearly.