Top Ads on Covebo

Covebo Background Introduction:

Covebo Uitzendgroep. Onze naam zegt het al. Wij zenden mensen uit, werven én selecteren. Dit doen wij voor Nederlandse en internationale vakkrachten.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Covebo has been advertising and marketing on Facebook for many years. And Covebo has placed 89 of ads on the Facebook platform in the last month. In the past few years,Covebo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Covebo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Covebo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Covebo.

BigSpy

1.Covebo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Covebo  Covebo  Covebo
Page Categories  Recruiter  Employment Agency  Employment Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Covebo Marketing Objectives Analysis: 

Covebo has been operating in Recruiter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Covebo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Covebo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  +48 77 545 75 75  Vakantiewerk | Lelystad Magazijnmedewerker | Ede 
Ad Copy Text  Szukasz pracy wakacyjnej? Mamy dla Ciebie super propozycję! Produkcja pizzy - nakładanie pół...  no setting  no setting
Link Description  Kliknij i wypełnij formularz!  Op zoek naar een leuke vakantiebaan in de logistiek? Lees dan snel verder! | 40 uur | Logistiek  Kans op vast contract
Website Link  www.covebo.pl  www.covebo.nl  www.covebo.nl
CTA  GET_OFFER  LEARN_MORE  LEARN_MORE
Text Word Count 315  0  0
Like 3  0  0

Covebo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Covebo Top 1 ads got 3 likes. Covebo uses a sentence with the finishing touch title: “+48 77 545 75 75”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Covebo shared 315 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Covebo should continue to optimize the ad content.

3.Covebo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-10-2020-06-15  2020-06-10-2020-06-15
Landing Page Link  https://www.covebo.pl/oferta-pracy/v-001598-produkcja-pizzy/?utm_source=Facebook&utm_medium=Fb&utm_campaign=Oferty_1598_Produkcja_Pizzy_PL  https://www.covebo.nl/vacature/v-008021-vakantiewerk-orderpicker/?utm_source=facebook&utm_medium=cpc&utm_campaign=nl_wn_apply_zeewolde_vacationworker_lelystad&utm_content=vacancy   https://www.covebo.nl/vacature/v-004248-magazijnmedewerker/?utm_source=facebook&utm_medium=cpc&utm_campaign=nl_wn_apply_barneveld_logistics_warehouseworker_barneveld&utm_content=ratio

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Covebo are successful.

Covebo Creative Analysis: 

Covebo placed a Image ad in 2020-06-18-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Covebo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Polish  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Covebo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Covebo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-10-2020-06-15  2020-06-10-2020-06-15
During  1 days  6 days 6 days 
Like  3  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Covebo ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Covebo, helping Covebo to grasp the ad data more clearly.