Top Ads on Cove Smart

Cove Smart Background Introduction:

Cove – love and trust your home security company, without being tied to them. Cove provides its customers the best customer service, products, and experience while still being affordable and reliable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cove Smart has been advertising and marketing on Facebook for many years. And Cove Smart has placed 50 of ads on the Facebook platform in the last month. In the past few years,Cove Smart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cove Smart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cove Smart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cove Smart.

BigSpy

1.Cove Smart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cove Smart  Cove Smart  Cove Smart
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cove Smart Marketing Objectives Analysis: 

Cove Smart has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cove Smart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cove Smart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No Contracts, No Pressure, Cove Easy  Save on Security - $14.99/Month, No Contracts Home Security That's Quick and Easy to Install? Yup. 
Ad Copy Text  30% off Cove Security and a free indoor camera. Simple setup, safe in minutes. Love it or send it ba...  Five minutes could save you 50% or more on home security. Try it, love it, or send it back for a ful...  Finally, home security that's quick and easy to install! ⏩✔️ "If you can put batteries in a T...
Link Description  Cove is the #1 customer rated home security system in America on Google.  Cove is the #1 customer rated home security system in America on Google.  Cove has an average rating of 4.8 stars on Google and TrustPilot.
Website Link  www.covesmart.com  www.covesmart.com  www.covesmart.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 159  146  186
Like 380  2999  772

Cove Smart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cove Smart Top 1 ads got 380 likes. Cove Smart uses a sentence with the finishing touch title: “No Contracts, No Pressure, Cove Easy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cove Smart shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cove Smart should continue to optimize the ad content.

3.Cove Smart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-02-17-2020-06-19  2020-04-03-2020-06-18  2020-03-29-2020-06-18
Landing Page Link  https://www.covesmart.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=remarketing:+viewcontent,+addtocarts,+checkouts%3B+objective:+conversions%3B+content:+various&utm_content=install-video_1x1_0m49s&utm_term=viewcontent%3B+addtocart+1-30+days%3B+placements:auto&ctid=26101&fbclid=IwAR2OzYrt87M_d3G9ZpIxq5UatvYib94CGYw5JSRzwi2Eza7CH3P2F53tXWg  https://www.covesmart.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=prospecting:+broad%3B+objective:+conversions-purchases%3B+content:+general-product-ads&utm_content=five-min-save_1x1_image&utm_term=age:+25-65%2B%3B+gender:+all%3B+placements:+auto&ctid=26100&fbclid=IwAR08ExHVdB2Fv_fPLL9nUEWnkBeC1PQbyFQOWA08EN-3ez5LBg-8KftZIYA   https://www.covesmart.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=shared&utm_content=shuttlerock-simple_1x1_0m14s_home&ctid=26117

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cove Smart are successful.

Cove Smart Creative Analysis: 

Cove Smart placed a Video ad in 2020-02-17-2020-06-19, and got 380 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cove Smart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Ukraine...  Saudi Arabia,United States,Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cove Smart has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cove Smart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-06-19  2020-04-03-2020-06-18  2020-03-29-2020-06-18
During  124 days  77 days 80 days 
Like  380  2999  772
Share  69  641  165
Comment  106  1262  161

Advertising effectiveness is a direct manifestation of advertising. Cove Smart ‘s Top 1 ad received 380 likes, 69 shares, 106 comments in just 124 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cove Smart, helping Cove Smart to grasp the ad data more clearly.