Top Ads on Costa Coffee Philippines

Costa Coffee Philippines Background Introduction:

This is the official Costa Coffee PH Facebook community. If you're a passionate coffee lover, you are in the right place!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Costa Coffee Philippines has been advertising and marketing on Facebook for many years. And Costa Coffee Philippines has placed 10 of ads on the Facebook platform in the last month. In the past few years,Costa Coffee Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Costa Coffee Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Costa Coffee Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Costa Coffee Philippines.

BigSpy

1.Costa Coffee Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Costa Coffee Philippines  Costa Coffee Philippines  Costa Coffee Philippines
Page Categories  British Restaurant  British Restaurant  British Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Costa Coffee Philippines Marketing Objectives Analysis: 

Costa Coffee Philippines has been operating in British Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Costa Coffee Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Costa Coffee Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW Ice Shaken  Cold Brew Coffees Costa Coffee Philippines 
Ad Copy Text  This summer, our hottest drinks are also the coldest. Sip on our new Ice Shaken flavors and stay co...  Success doesn't happen overnight, but our cold brew coffees do. Try our newest Cold Brew Coffees— ...  Looking for a cold refreshing drink this summer? We shake ours over ice to get it extra, extra cold....
Link Description  N/A  N/A  Looking for a cold refreshing drink this summer? We shake ours over ice to get it extra, extra cold. Try our new Ice Shaken Salted Caramel Latte now!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 158  158  151
Like 5  40  30

Costa Coffee Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Costa Coffee Philippines Top 1 ads got 5 likes. Costa Coffee Philippines uses a sentence with the finishing touch title: “NEW Ice Shaken”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Costa Coffee Philippines shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Costa Coffee Philippines should continue to optimize the ad content.

3.Costa Coffee Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-04-15-2019-04-25  2019-04-05-2019-04-25  2019-04-03-2019-04-25
Landing Page Link  https://www.facebook.com/CostaCoffeePH/videos/300169187579447/  https://www.facebook.com/CostaCoffeePH/videos/275855093330951/   https://www.facebook.com/870962316271128/posts/2426065844094093/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Costa Coffee Philippines are successful.

Costa Coffee Philippines Creative Analysis: 

Costa Coffee Philippines placed a Video ad in 2019-04-15-2019-04-25, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Costa Coffee Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Costa Coffee Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Costa Coffee Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-15-2019-04-25  2019-04-05-2019-04-25  2019-04-03-2019-04-25
During  11 days  21 days 23 days 
Like  5  40  30
Share  0  3  7
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Costa Coffee Philippines ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Costa Coffee Philippines, helping Costa Coffee Philippines to grasp the ad data more clearly.