Top Ads on Cosmopolitan
Cosmopolitan Background Introduction:
http://www.cosmopolitan.com http://www.youtube.com/cosmopolitan http://www.twitter.com/cosmopolitan http://www.pinterest.com/cosmopolitan
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Cosmopolitan has been advertising and marketing on Facebook for many years. And Cosmopolitan has placed 770 of ads on the Facebook platform in the last month. In the past few years,Cosmopolitan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Cosmopolitan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cosmopolitan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cosmopolitan.
1.Cosmopolitan Top 3 Ads Basic Understanding
Cosmopolitan Marketing Objectives Analysis:
Cosmopolitan has been operating in Casino for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cosmopolitan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Cosmopolitan Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||The Cosmopolitan of Las Vegas||Sztárok legemlékezetesebb szexjelenetei||Kitalálod, melyik Disney-mesét ábrázolják az emojik?|
|Ad Copy Text||It's no place like home. Rooms with private terraces, luxe living areas, and deep soaking tubs. Book...||no setting||no setting|
|Link Description||N/A||1. Anne Hathaway Anne Hathaway ágyjeleneteit szinte már meg sem tudjuk számolni A szerelem és más drogokban, a szerencsés sztárcsajszi ugyanis annyit hancúrozik a szuperszexi Jake Gyllenhaallal. Mi epdig boldogan cserélnénk vele… 2. Zac Efron Az egyre dögösebb Zac Efron A szerencsecsil...||Trendi csajos dolgok, életmód, lifestyle: A mai napig imádod a Disney-rajzfilmeket, és már az összeset legalább százszor láttad? Akkor teszteld le, mennyire vagy képben velük!|
|Text Word Count||133||0||0|
Cosmopolitan Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Cosmopolitan Top 1 ads got 442 likes. Cosmopolitan uses a sentence with the finishing touch title: “The Cosmopolitan of Las Vegas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Cosmopolitan shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cosmopolitan should continue to optimize the ad content.
3.Cosmopolitan Top 3 Ads Creative Selection
|Landing Page Link||https://www.cosmopolitanlasvegas.com/?utm_source=facebook&utm_medium=social-media&utm_term=roomspreopening&utm_content=prospecting&utm_campaign=digitalalwayson2020&fbclid=IwAR3_KBdDvB9284Mf7s9usiamL7RUAu6oFB_c8qVcHryrRHq73_66aipsvsI||https://cosmopolitan.hu/szex_szerelem/2015/11/22/sztarok-legemlekezetesebb-szexjelenetei/?tsrc=fb_cosmo_20200617||https://cosmopolitan.hu/te_te_te/2016/05/18/kitalalod-melyik-disney-meset-abrazoljak-az-emojik/?tsrc=fb_cosmo_20200618|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cosmopolitan are successful.
Cosmopolitan Creative Analysis:
Cosmopolitan placed a Carousel ad in 2020-05-26-2020-06-20, and got 442 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Cosmopolitan Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Cosmopolitan has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Cosmopolitan Top 3 Ads Performance Display
|During||26 days||3 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Cosmopolitan ‘s Top 1 ad received 442 likes, 15 shares, 52 comments in just 26 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cosmopolitan, helping Cosmopolitan to grasp the ad data more clearly.