Top Ads on Cosmopolis

Cosmopolis Background Introduction:

Complexul rezidential Cosmopolis aduna in acelasi loc toate calitatile unui spatiu european: armonie, spatiu, zone verzi si vecini de apartament civilizati.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cosmopolis has been advertising and marketing on Facebook for many years. And Cosmopolis has placed 91 of ads on the Facebook platform in the last month. In the past few years,Cosmopolis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cosmopolis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cosmopolis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cosmopolis.

BigSpy

1.Cosmopolis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cosmopolis  Cosmopolis  Cosmopolis
Page Categories  Real Estate  Travel Agency  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Cosmopolis Marketing Objectives Analysis: 

Cosmopolis has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cosmopolis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cosmopolis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cosmopolis redeschide Vara!  Photos from Cosmopolis Travel Service's post Servicii conexe in Cosmopolis: suport in creditare si alegerea celor mai bune solutii financiare pentru o locuinta 
Ad Copy Text  Pe locuri...fiti gata...START! Luni, 15 Iunie, redeschidem piscinele!‍♂️ Si dam startul celui...  ZAPLOVIMO KANJONOM DRINE DO VIŠEGRADA!! Termin: 27.6.2020. Cena od 4.200 rsd po osobi krstarenje b...  ✅ In cadrul #serviciilor de #creditare din Cosmopolis dispunem de un departament dedicat, cu perso...
Link Description  N/A  N/A  Esti in cautarea unei locuinte, dar inca nu ai gasit oferta de creditare potrivita pentru tine?In Cosmopolis, venim in intampinarea ta si iti oferim ajutorul de care ai nevoie! Da, chiar si acum cand #StamAcasa si respectam normele de izolare impuse. Vizionarile le poti face virtual prin Zoom, Whats
Website Link  oferte.cosmopolis.ro  www.facebook.com  blog.cosmopolis.ro
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 383  535  261
Like 140  552  72

Cosmopolis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cosmopolis Top 1 ads got 140 likes. Cosmopolis uses a sentence with the finishing touch title: “Cosmopolis redeschide Vara!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cosmopolis shared 383 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cosmopolis should continue to optimize the ad content.

3.Cosmopolis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-13-2020-06-18  2020-05-31-2020-06-05  2020-05-25-2020-06-05
Landing Page Link  https://oferte.cosmopolis.ro/apartamente-de-vanzare-bucuresti/  https://www.facebook.com/Cosmopolis.Travel.Service/?refid=28&_ft_=adid.23845092602690627:qid.6834884705935040074:mf_story_key.-1745300342840343703:is_sponsored.1:ei.AI@AQLbACbclisFHGBQlA3qjNfJJYOq5Irxn9TUHa5Ud62M4qvJhrqke563-i7EKfhnDfrkMf5K3zb1G2nPJ027u4IV:top_level_post_id.2986585068093527:content_owner_id_new.390616117690448:page_id.390616117690448:src.22:photo_attachments_list.%5B2986584098093624,2986584204760280,2986584391426928,2986584544760246%5D:photo_id.2986584098093624:story_location.5:story_attachment_style.album:view_time.1591370283:tagged_locations.390616117690448:filter.h_nor:tds_flgs.3:actrs.390616117690448:page_insights.%7B%22390616117690448%22:%7B%22page_id%22:390616117690448,%22page_id_type%22:%22page%22,%22actor_id%22:390616117690448,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591016888,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2986585068093527%5D%7D,%22role%22:5,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:390616117690448,%22page_id%22:390616117690448,%22role%22:4%7D,%7B%22actor_id%22:390616117690448,%22page_id%22:390616117690448,%22post_id%22:2986585068093527,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://blog.cosmopolis.ro/blog/Servicii-conexe-Cosmopolis-suport-in-creditare-si-alegerea-celor-mai-bune-solutii-financiare-locuinta?fbclid=IwAR0bKNfZ2XP4y2YYqwIjp1rAX4JP6VKNGeqnaRnb8zTs1w47GsEJbwSXm1g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cosmopolis are successful.

Cosmopolis Creative Analysis: 

Cosmopolis placed a Video ad in 2020-06-13-2020-06-18, and got 140 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cosmopolis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  Romania
Language  Portuguese  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cosmopolis has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cosmopolis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-05-31-2020-06-05  2020-05-25-2020-06-05
During  6 days  6 days 12 days 
Like  140  552  72
Share  14  21  3
Comment  12  13  0

Advertising effectiveness is a direct manifestation of advertising. Cosmopolis ‘s Top 1 ad received 140 likes, 14 shares, 12 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cosmopolis, helping Cosmopolis to grasp the ad data more clearly.