Top Ads on Coppel
Coppel Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Coppel has been advertising and marketing on Facebook for many years. And Coppel has placed 476 of ads on the Facebook platform in the last month. In the past few years,Coppel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Coppel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coppel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coppel.
1.Coppel Top 3 Ads Basic Understanding
|Page Categories||Department Store||Department Store||Electronics Company|
Coppel Marketing Objectives Analysis:
Coppel has been operating in Department Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coppel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Coppel Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||Compra desde la comodidad de tu hogar todos tus productos favoritos Corre a Coppel.com y llena tu c...||Compra desde la comodidad de tu hogar todos tus productos favoritos Corre a Coppel.com y llena tu c...||Recibe increíbles bonificaciones comprando un nuevo Galaxy para papá en Coppel.|
|Link Description||Compra todo lo que necesitas en Coppel.com, lo mejor en muebles, calzado y ropa, con entrega a domicilio gratis en todo México y hasta 2 años de garantía.||Compra todo lo que necesitas en Coppel.com, lo mejor en muebles, calzado y ropa, con entrega a domicilio gratis en todo México y hasta 2 años de garantía.||N/A|
|Text Word Count||151||151||81|
Coppel Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Coppel Top 1 ads got 0 likes. Coppel uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Coppel shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coppel should continue to optimize the ad content.
3.Coppel Top 3 Ads Creative Selection
|Landing Page Link||https://www.coppel.com/?utm_medium=cpc&utm_source=facebook&utm_campaign=fb_coppel_tnd_do_auct_daba_ao_facebook&utm_content=fb_coppel_tnd_do_auct_daba_ao_facebook_over1000_mp_junio_2020_sin_precio||https://www.coppel.com/?utm_medium=cpc&utm_source=facebook&utm_campaign=fb_coppel_tnd_do_auct_daba_ao_facebook&utm_content=fb_coppel_tnd_do_auct_daba_ao_facebook_under1000_mp_junio_2020_sin_precio||https://www.coppel.com/equipos-celulares?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=FACEBOOK_CARRUSEL|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coppel are successful.
Coppel Creative Analysis:
Coppel placed a Carousel ad in 2020-06-01-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Coppel Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Coppel has the best conversion in Mexico,Guatemala, and can advertise more in Mexico,Guatemala in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Coppel Top 3 Ads Performance Display
|During||19 days||19 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. Coppel ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coppel, helping Coppel to grasp the ad data more clearly.