Top Ads on Copenhagen Airport (CPH)

Copenhagen Airport (CPH) Background Introduction:

Velkommen til verdens mest opmærksomme lufthavn! Kig indenfor, bliv indviet i vores hemmeligheder og oplev en verden fyldt med alt det sjove og overraskende, interessante og informative, som du måske ikke vidste, vi kunne tilbyde dig.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Copenhagen Airport (CPH) has been advertising and marketing on Facebook for many years. And Copenhagen Airport (CPH) has placed 23 of ads on the Facebook platform in the last month. In the past few years,Copenhagen Airport (CPH) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Copenhagen Airport (CPH) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Copenhagen Airport (CPH). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Copenhagen Airport (CPH).

BigSpy

1.Copenhagen Airport (CPH) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Copenhagen Airport (CPH)  Copenhagen Airport (CPH)  Copenhagen Airport (CPH)
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Copenhagen Airport (CPH) Marketing Objectives Analysis: 

Copenhagen Airport (CPH) has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Copenhagen Airport (CPH) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Copenhagen Airport (CPH) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Billig flygplatsparkering  LÆS MERE OG BOOK DIN GRATIS SHOPPING HELPER HER Parfumer til hende 
Ad Copy Text  Ska du åka på semester och ta bilen till Kastrup flygplats? Prova vår budgetparkering, där du ka...  KAFFE I LUFTHAVNEN ☕️ Vi har et stort udvalg af lækre kaffesteder i lufthavnen, hvor du kan fin...  I TAX FREE-butikken kan vi hjælpe dig med at finde alt, hvad du skal bruge til din rejse. Og så sp...
Link Description  Fä bästa priser på parkering på Kastrups flygplats online  N/A  Se de gode tilbud her
Website Link  www.cph.dk  www.cph.dk  www.cph.dk
CTA  BOOK_TRAVEL  LEARN_MORE  SHOP_NOW
Text Word Count 235  188  188
Like 252  2  0

Copenhagen Airport (CPH) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Copenhagen Airport (CPH) Top 1 ads got 252 likes. Copenhagen Airport (CPH) uses a sentence with the finishing touch title: “Billig flygplatsparkering”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Copenhagen Airport (CPH) shared 235 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Copenhagen Airport (CPH) should continue to optimize the ad content.

3.Copenhagen Airport (CPH) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-03-05-2020-03-05  2020-03-05-2020-03-05  2020-02-24-2020-03-04
Landing Page Link  https://www.cph.dk/en/parkering?utm_medium=paid+social&utm_source=facebook&utm_campaign=395_uge&utm_content=campaign_parkering&utm_term=prospecting  https://www.cph.dk/butikker-spisesteder/kampagner/foraar-i-cph/kaffeguide   https://www.cph.dk/shop

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Copenhagen Airport (CPH) are successful.

Copenhagen Airport (CPH) Creative Analysis: 

Copenhagen Airport (CPH) placed a Video ad in 2020-03-05-2020-03-05, and got 252 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Copenhagen Airport (CPH) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Swedish  German  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Copenhagen Airport (CPH) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Copenhagen Airport (CPH) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-03-05  2020-03-05-2020-03-05  2020-02-24-2020-03-04
During  1 days  1 days 10 days 
Like  252  2  0
Share  16  0  0
Comment  30  0  0

Advertising effectiveness is a direct manifestation of advertising. Copenhagen Airport (CPH) ‘s Top 1 ad received 252 likes, 16 shares, 30 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Copenhagen Airport (CPH), helping Copenhagen Airport (CPH) to grasp the ad data more clearly.