Top Ads on Cooking City

Cooking City Background Introduction:

Cooking City - the most addictive time management cooking game! Join in the Cooking City, tap as fast as you can to enjoy the fast-paced gameplay!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cooking City has been advertising and marketing on Facebook for many years. And Cooking City has placed 300 of ads on the Facebook platform in the last month. In the past few years,Cooking City has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cooking City on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cooking City. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cooking City.

BigSpy

1.Cooking City Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cooking City  Cooking City  Cooking City
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cooking City Marketing Objectives Analysis: 

Cooking City has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cooking City best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cooking City Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  memasak  GET COOKING! memasak 
Ad Copy Text  Ihatid ang masarap na pagkain mula sa buong mundo.  Serve tasty meals from all over the world. More level await you in the cooking city.  Ihatid ang masarap na pagkain mula sa buong mundo.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 50  84  50
Like 1236  4167  1618

Cooking City Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cooking City Top 1 ads got 1236 likes. Cooking City uses a sentence with the finishing touch title: “memasak”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cooking City shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cooking City should continue to optimize the ad content.

3.Cooking City Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-09-08-2020-06-20  2020-01-17-2020-06-18  2019-09-08-2020-06-16
Landing Page Link  http://itunes.apple.com/app/id1397824035  http://itunes.apple.com/app/id1397824035   http://itunes.apple.com/app/id1397824035

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cooking City are successful.

Cooking City Creative Analysis: 

Cooking City placed a Video ad in 2019-09-08-2020-06-20, and got 1236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cooking City Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Indonesia  Malaysia,Thailand  Philippines,Indonesia,Thailand
Language  Indonesian  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cooking City has the best conversion in Philippines,Indonesia, and can advertise more in Philippines,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cooking City Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-08-2020-06-20  2020-01-17-2020-06-18  2019-09-08-2020-06-16
During  287 days  153 days 283 days 
Like  1236  4167  1618
Share  34  112  72
Comment  34  40  132

Advertising effectiveness is a direct manifestation of advertising. Cooking City ‘s Top 1 ad received 1236 likes, 34 shares, 34 comments in just 287 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cooking City, helping Cooking City to grasp the ad data more clearly.