Top Ads on Contiki

Contiki Background Introduction:

Contiki is about unexpected adventures, inspiring places & lifelong friendships. Most of all, it's living life out loud #NOREGRETS - www.contiki.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Contiki has been advertising and marketing on Facebook for many years. And Contiki has placed 161 of ads on the Facebook platform in the last month. In the past few years,Contiki has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Contiki on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Contiki. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Contiki.

BigSpy

1.Contiki Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Contiki  Contiki  Contiki
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Contiki Marketing Objectives Analysis: 

Contiki has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Contiki best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Contiki Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Up to 20%* off Trips Worldwide  Contiki Contiki | End of Year Sale 
Ad Copy Text  What will you do in 2020 that you’ll remember forever?  This is not a drill, book a trip to Europe and score flights starting at $1*! airplane  Up to 25% off Trips Worldwide
Link Description  N/A  See more savings  N/A
Website Link  www.contiki.com  www.contiki.com  www.contiki.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 57  86  29
Like 70  40  11

Contiki Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Contiki Top 1 ads got 70 likes. Contiki uses a sentence with the finishing touch title: “Up to 20%* off Trips Worldwide”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Contiki shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Contiki should continue to optimize the ad content.

3.Contiki Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-30-2020-02-10  2020-01-15-2020-01-21  2020-01-01-2020-01-01
Landing Page Link  https://www.contiki.com/us/en/activity/yeartoremember?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paid_social&utm_campaign=q1&utm_content=consideration&utm_term=%7B%7Bplacement%7D%7D  https://www.contiki.com/us/en/activity/air-deal?utm_campaign=2020EuropeAirDeal&utm_source=facebook&utm_medium=paidsocial&utm_content=staticC&fbclid=IwAR3idf3cvYaR6myPsWwSlaL7Slio6P4eWhHPnuFo0exa777f89Q22lGMG28   https://www.contiki.com/au/en/activity/boxing-day?utm_source=fb&utm_medium=paid_social&utm_campaign=year_end_sale&utm_content=live&term=Facebook_Mobile_Feed&fbclid=IwAR1-iDqblXHu3onPDoj4w0G_CozOALx0hm3t-8yUdmZF4AhHBg-uUo9c1iM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Contiki are successful.

Contiki Creative Analysis: 

Contiki placed a Video ad in 2020-01-30-2020-02-10, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Contiki Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Norwegian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Contiki has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Contiki Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-30-2020-02-10  2020-01-15-2020-01-21  2020-01-01-2020-01-01
During  12 days  7 days 1 days 
Like  70  40  11
Share  3  3  0
Comment  21  11  8

Advertising effectiveness is a direct manifestation of advertising. Contiki ‘s Top 1 ad received 70 likes, 3 shares, 21 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Contiki, helping Contiki to grasp the ad data more clearly.