Top Ads on Contented

Contented Background Introduction:

Contented — международный проект обучения профессиям будущего.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Contented has been advertising and marketing on Facebook for many years. And Contented has placed 114 of ads on the Facebook platform in the last month. In the past few years,Contented has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Contented on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Contented. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Contented.

BigSpy

1.Contented Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Contented  Contented  Contented
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Contented Marketing Objectives Analysis: 

Contented has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Contented best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Contented Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Профессия «Веб-дизайнер»  Профессия «Веб-дизайнер» Профессия «Графический дизайн» 
Ad Copy Text  -  -   В дизайне сначала ты работаешь на портфолио, затем пор...
Link Description  Пошаговое обучение профессии Web-дизайнер за 7 месяцев  Пошаговое обучение профессии Web-дизайнер за 7 месяцев  Прямой путь в графический дизайн за 9 месяцев
Website Link  contented.ru  contented.ru  contented.ru
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1053  791  503
Like 4  15  20

Contented Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Contented Top 1 ads got 4 likes. Contented uses a sentence with the finishing touch title: “Профессия «Веб-дизайнер»”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Contented shared 1053 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Contented should continue to optimize the ad content.

3.Contented Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-18  2020-05-06-2020-06-18  2020-05-21-2020-06-18
Landing Page Link  https://contented.ru/edu/webdesigner?utm_source=facebook&utm_medium=cpc&utm_campaign=wbds_facebook_look-a-like&rs=facebook11_23844683285480787_23844683285550787_23844683285510787&fbclid=IwAR0Qt2ycJg0XrMmC_WsAkhM9ykaYL8BID9pTJIuc8ZXZ7M57yAm0b2zGCWg  https://contented.ru/edu/webdesigner?utm_source=facebook&utm_medium=cpc&utm_campaign=wbds_facebook_look-a-like&rs=facebook11_%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D   https://contented.ru/edu/graph-design?utm_source=facebook&utm_medium=cpc&utm_campaign=graph_facebook_site_reg_interest&utm_content=Ad_portfolio&rs=facebook3_%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Contented are successful.

Contented Creative Analysis: 

Contented placed a Image ad in 2020-05-12-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Contented Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Israel
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Contented has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Contented Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-05-06-2020-06-18  2020-05-21-2020-06-18
During  38 days  44 days 29 days 
Like  4  15  20
Share  1  1  3
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. Contented ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Contented, helping Contented to grasp the ad data more clearly.