Top Ads on Contact Energy

Contact Energy Background Introduction:

At Contact we keep the lights burning, the hot water flowing and the BBQ fired up for more than 550,000 customers across the country.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Contact Energy has been advertising and marketing on Facebook for many years. And Contact Energy has placed 51 of ads on the Facebook platform in the last month. In the past few years,Contact Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Contact Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Contact Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Contact Energy.

BigSpy

1.Contact Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Contact Energy  Contact Energy  Contact Energy
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Contact Energy Marketing Objectives Analysis: 

Contact Energy has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Contact Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Contact Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unfixed, Unlimited from $59.99/mth  Broadband from $59.99/month Get more certainty on your power bill. 
Ad Copy Text  Get unfixed, unlimited broadband from $59.99/mth on the Broadband Bundle plan, when bundled with ene...  Don't let us stop you. Get unfixed, unlimited broadband from $59.99/mth on the Broadband Bundle plan...  Right now, certainty matters. That’s why Contact offers SmoothPay, where you can spread your payme...
Link Description  Plus get an extra $100 discount  Get unfixed, unlimited Broadband. No break fees.  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 231  142  210
Like 75  58  7

Contact Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Contact Energy Top 1 ads got 75 likes. Contact Energy uses a sentence with the finishing touch title: “Unfixed, Unlimited from $59.99/mth”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Contact Energy shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Contact Energy should continue to optimize the ad content.

3.Contact Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-06-2020-06-20  2020-06-02-2020-06-17  2020-06-02-2020-06-14
Landing Page Link  https://contact.co.nz/residential/all-plans/broadband-bundle?utm_source=4927203&utm_medium=273224469&utm_term=467583712&utm_content=132086940&utm_campaign=CON014_SOCIALBUYLAYER&dclid=CIfY09Hko-kCFQGflgodidIG3g  https://contact.co.nz/residential/all-plans/broadband-bundle?utm_source=4927203&utm_medium=273229800&utm_term=467583712&utm_content=132086940&utm_campaign=CON014_SOCIALBUYLAYER&dclid=CM7int-upukCFVHRWwodcp0A4Q   https://contact.co.nz/support/guides-smoothpay?dclid=CN_yjLjV6-gCFeUXfQod1fQCcQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Contact Energy are successful.

Contact Energy Creative Analysis: 

Contact Energy placed a Image ad in 2020-05-06-2020-06-20, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Contact Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  Slovenia
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Contact Energy has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Contact Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-20  2020-06-02-2020-06-17  2020-06-02-2020-06-14
During  46 days  16 days 13 days 
Like  75  58  7
Share  8  10  0
Comment  59  57  0

Advertising effectiveness is a direct manifestation of advertising. Contact Energy ‘s Top 1 ad received 75 likes, 8 shares, 59 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Contact Energy, helping Contact Energy to grasp the ad data more clearly.