Top Ads on Consumer Reports

Consumer Reports Background Introduction:

Consumer Reports is an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Consumer Reports has been advertising and marketing on Facebook for many years. And Consumer Reports has placed 367 of ads on the Facebook platform in the last month. In the past few years,Consumer Reports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Consumer Reports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Consumer Reports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Consumer Reports.


1.Consumer Reports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Consumer Reports  Consumer Reports  Consumer Reports
Page Categories  Nonprofit Organization  News & Media Website  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Consumer Reports Marketing Objectives Analysis: 

Consumer Reports has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Consumer Reports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Consumer Reports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Checkd by Consumer Reports  N/A Ground Beef Sold at Walmart, Other Retailers Recalled for Possible E. Coli Contamination 
Ad Copy Text  Get tips and advice for each step of the process. Save money and time by getting it right the first ...  no setting  #Recall Alert: Lakeside Refrigerated Services has recalled nearly 43,000 pounds of mostly grass-fed ...
Link Description  Independent and unbiased  N/A  Consumer Reports shares details of a ground beef recall due to possible E. coli contamination. The recall includes 43,000 pounds of mostly grass-fed ground beef sold under the Marketside Butcher and Thomas Farms brands at Walmart and other retailers nationwide.
Website Link
Text Word Count 105  0  219
Like 1  0  342

Consumer Reports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Consumer Reports Top 1 ads got 1 likes. Consumer Reports uses a sentence with the finishing touch title: “Checkd by Consumer Reports”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Consumer Reports shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Consumer Reports should continue to optimize the ad content.

3.Consumer Reports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Image
Ad Time   2020-06-15-2020-06-19  2020-06-08-2020-06-17  2020-06-14-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Consumer Reports are successful.

Consumer Reports Creative Analysis: 

Consumer Reports placed a Image ad in 2020-06-15-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Consumer Reports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Consumer Reports has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Consumer Reports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-08-2020-06-17  2020-06-14-2020-06-17
During  5 days  10 days 4 days 
Like  1  0  342
Share  0  0  3823
Comment  0  0  156

Advertising effectiveness is a direct manifestation of advertising. Consumer Reports ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Consumer Reports, helping Consumer Reports to grasp the ad data more clearly.