Top Ads on Constant Therapy

Constant Therapy Background Introduction:

Constant Therapy is a science-based speech, language and cognitive exercise mobile app which, as part of a healthy lifestyle, may help with abilities after a stroke, traumatic brain injury, aphasia, and dementia. Pairs perfectly with speech therapy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Constant Therapy has been advertising and marketing on Facebook for many years. And Constant Therapy has placed 78 of ads on the Facebook platform in the last month. In the past few years,Constant Therapy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Constant Therapy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Constant Therapy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Constant Therapy.

BigSpy

1.Constant Therapy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Constant Therapy  Constant Therapy  Constant Therapy
Page Categories  Home Health Care Service  Home Health Care Service  Home Health Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Constant Therapy Marketing Objectives Analysis: 

Constant Therapy has been operating in Home Health Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Constant Therapy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Constant Therapy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Need speech therapy at home?  Life-changing brain rehab Get started today with a 15 day free trial. 
Ad Copy Text  Speech and cognitive therapy on your schedule from the comfort and safety of home. Access the scienc...  Speech and cognitive therapy at home, on your schedule.  More than 75,000 people living with dementia have trusted Constant Therapy to help with cognitive sk...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 124  55  105
Like 25  16  17

Constant Therapy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Constant Therapy Top 1 ads got 25 likes. Constant Therapy uses a sentence with the finishing touch title: “Need speech therapy at home?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Constant Therapy shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Constant Therapy should continue to optimize the ad content.

3.Constant Therapy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-04-04  2020-03-27-2020-03-27  2019-07-16-2019-07-20
Landing Page Link  http://play.google.com/store/apps/details?id=com.constanttherapy.android.main  http://itunes.apple.com/app/id575764424   http://play.google.com/store/apps/details?id=com.constanttherapy.android.main

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Constant Therapy are successful.

Constant Therapy Creative Analysis: 

Constant Therapy placed a Image ad in 2020-04-01-2020-04-04, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Constant Therapy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Constant Therapy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Constant Therapy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-04  2020-03-27-2020-03-27  2019-07-16-2019-07-20
During  4 days  1 days 5 days 
Like  25  16  17
Share  24  11  9
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Constant Therapy ‘s Top 1 ad received 25 likes, 24 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Constant Therapy, helping Constant Therapy to grasp the ad data more clearly.