Top Ads on Constant Contact

Constant Contact Background Introduction:

Constant Contact, a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Constant Contact has been advertising and marketing on Facebook for many years. And Constant Contact has placed 851 of ads on the Facebook platform in the last month. In the past few years,Constant Contact has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Constant Contact on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Constant Contact. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Constant Contact.

BigSpy

1.Constant Contact Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Constant Contact  Constant Contact  Constant Contact
Page Categories  Software  Software  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Constant Contact Marketing Objectives Analysis: 

Constant Contact has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Constant Contact best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Constant Contact Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Constant Contact free for 60 days  Get hands-on help with our expert marketing plans. Join the Mailing List 
Ad Copy Text  Whether you want to drive more business, reach new audiences, or build your brand, Constant Contact ...  Whether you’re looking for someone to help guide your marketing or do it for you, we have plans to...  MSU is ranked in the top 8% of universities in the U.S. Learn more about all MSU has to offer.
Link Description  No credit card required | Get started now!  N/A  N/A
Website Link  ad.doubleclick.net  constantcontact.tfaforms.net  msu.tfaforms.net
CTA  LEARN_MORE  LEARN_MORE  CONTACT_US
Text Word Count 112  128  94
Like 720  64  1

Constant Contact Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Constant Contact Top 1 ads got 720 likes. Constant Contact uses a sentence with the finishing touch title: “Try Constant Contact free for 60 days”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Constant Contact shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Constant Contact should continue to optimize the ad content.

3.Constant Contact Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-27-2020-06-20  2020-06-05-2020-06-20  2020-04-27-2020-06-20
Landing Page Link  https://www.constantcontact.com/index.jsp  https://constantcontact.tfaforms.net/370?tfa_453=clm_xs_socialad_paidservices_2020&fbclid=IwAR2chznJTXVK0FvUDgktB6jWYpRS5HifRX9sKBluo0RWQOoBvHKwG8E8wak   https://msu.tfaforms.net/217759?utm_campaign=MSU_FY20_Prospects&utm_source=Facebook&utm_medium=display&utm_content=dynamicleadgen_Conversion

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Constant Contact are successful.

Constant Contact Creative Analysis: 

Constant Contact placed a Video ad in 2020-04-27-2020-06-20, and got 720 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Constant Contact Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt,Algeria...  United Kingdom  United States,India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Constant Contact has the best conversion in United States,Egypt,Algeria..., and can advertise more in United States,Egypt,Algeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Constant Contact Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-20  2020-06-05-2020-06-20  2020-04-27-2020-06-20
During  55 days  16 days 55 days 
Like  720  64  1
Share  125  3  3
Comment  36  3  0

Advertising effectiveness is a direct manifestation of advertising. Constant Contact ‘s Top 1 ad received 720 likes, 125 shares, 36 comments in just 55 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Constant Contact, helping Constant Contact to grasp the ad data more clearly.