Top Ads on Connexxion

Connexxion Background Introduction:

Dit is het officiële account van Connexxion. Plan je reis op https://www.connexxion.nl of via de app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Connexxion has been advertising and marketing on Facebook for many years. And Connexxion has placed 8 of ads on the Facebook platform in the last month. In the past few years,Connexxion has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Connexxion on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Connexxion. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Connexxion.

BigSpy

1.Connexxion Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Connexxion  Connexxion  Connexxion
Page Categories  Bus Tour Agency  Bus Tour Agency  Bus Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Connexxion Marketing Objectives Analysis: 

Connexxion has been operating in Bus Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Connexxion best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Connexxion Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kinderen reizen gratis mee  Kinderen reizen gratis mee Voordelig op pad met de (klein)kinderen 
Ad Copy Text  'Joepie, met de bus!' Reizen met de bus is een groot avontuur. En kost je geen fluit. Want kinderen ...  'De wielen van de bus gaan rond en rond...!' Heerlijk die kinderliedjes! Wist je trouwens dat kinder...  Deze zomervakantie ga je samen op reis voor een whoohoo prijs! Met de Samen- uit-dagkaart reizen 2 v...
Link Description      Over de Samen-uit-dagkaart
Website Link  www.connexxion.nl  www.connexxion.nl  www.connexxion.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 153  200  361
Like 11  7  29

Connexxion Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Connexxion Top 1 ads got 11 likes. Connexxion uses a sentence with the finishing touch title: “Kinderen reizen gratis mee”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Connexxion shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Connexxion should continue to optimize the ad content.

3.Connexxion Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-04-2019-12-27  2019-12-04-2019-12-21  2019-07-18-2019-08-15
Landing Page Link  https://www.connexxion.nl/nl/onze-routes/vervoersgebieden/hoeksche-waard-goeree-overflakkee/campagnes/kinderen-t-m-11-jaar-reizen-gratis-met-de-bus?utm_source=facebook&utm_medium=cpc&utm_campaign=kinderritkaart&utm_content=ada&fbclid=IwAR088EIIVyxuLJYdggiVknfDpLjO8LIL5CgrnbnMHDmUTrBbmjugPVpQ6Gc  https://www.connexxion.nl/nl/onze-routes/vervoersgebieden/hoeksche-waard-goeree-overflakkee/campagnes/kinderen-t-m-11-jaar-reizen-gratis-met-de-bus?utm_source=facebook&utm_medium=cpc&utm_campaign=kinderritkaart&utm_content=adb   https://www.connexxion.nl/nl/shop/singleticketproduct/3204

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Connexxion are successful.

Connexxion Creative Analysis: 

Connexxion placed a Image ad in 2019-12-04-2019-12-27, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Connexxion Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  N/A  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Connexxion has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Connexxion Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-04-2019-12-27  2019-12-04-2019-12-21  2019-07-18-2019-08-15
During  24 days  18 days 29 days 
Like  11  7  29
Share  3  3  8
Comment  1  1  16

Advertising effectiveness is a direct manifestation of advertising. Connexxion ‘s Top 1 ad received 11 likes, 3 shares, 1 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Connexxion, helping Connexxion to grasp the ad data more clearly.