Top Ads on ConnectWise

ConnectWise Background Introduction:

ConnectWise is an Ecosystem-centric company dedicated to transforming how Technology Teams build, manage, and grow their businesses. Our solutions increase productivity, efficiency, and profitability. For more information, visit ConnectWise.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ConnectWise has been advertising and marketing on Facebook for many years. And ConnectWise has placed 348 of ads on the Facebook platform in the last month. In the past few years,ConnectWise has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ConnectWise on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ConnectWise. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ConnectWise.

BigSpy

1.ConnectWise Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ConnectWise  ConnectWise  ConnectWise
Page Categories  Software  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ConnectWise Marketing Objectives Analysis: 

ConnectWise has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ConnectWise best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ConnectWise Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download: Remote Employee Security Checklist  IT Nation Explore 2020 Hosted Guest Program Get eBook: MSP COVID-19 Playbook 
Ad Copy Text  Download our checklist to help keep clients' remote workforces secure and productive. Get your copy!  IT Nation Explore is coming to you virtually—at no cost! Attend IT Nation Explore and stay ahead o...  Download our playbook to learn cash flow management best practices to help your MSP to keep money co...
Link Description  With our checklist, 18 Things to Make Your Remote Work Secure, Convenient, and Stress-Free, you’ll be able to present your clients with simple ways for their new remote workers to be productive and safe. From installing updates to using a password manager, every little step counts to keep cybercriminals out of your clients’ businesses.  Explore ConnectWise solutions that help you manage more efficiently, automate workflows, and proactively monitor devices. Gain expertise from the engineers that built the products you use every day.  Free playbook outlining what you need to do to stabilize the cash flow for your MSP business and maximize the opportunity in front of you.
Website Link  info.connectwise.com  info.connectwise.com  info.connectwise.co.uk
CTA  DOWNLOAD  BOOK_TRAVEL  DOWNLOAD
Text Word Count 100  346  141
Like 3  1  4

ConnectWise Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ConnectWise Top 1 ads got 3 likes. ConnectWise uses a sentence with the finishing touch title: “Download: Remote Employee Security Checklist”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ConnectWise shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ConnectWise should continue to optimize the ad content.

3.ConnectWise Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-18  2020-05-26-2020-06-18  2020-05-04-2020-06-18
Landing Page Link  https://info.connectwise.com/lnd/msp/tof/sem/ebook-18-ways-secure-remote-b?source=LND-PdScl-Facebook-18WaysChecklist-NA-20Q2&utm_medium=pdscl&utm_source=facebook&loc=na&sc_camp=BEE1198C60BE4E2E94EB6C8C27F16B52&fbclid=IwAR3szLQ2H3ndd0xduE7ebPaL_tE1nSfHdtUJvJJlEjo1X8AKrFFVT9MTeNY  https://info.connectwise.com/awr/events/hostedguest/explore?source=AWR-CRMOB-Facebook-ITNExplore-NA-20Q2&utm_medium=crmob&utm_source=facebook&utm_campaign=itnexplore&loc=na&sc_camp=BEE1198C60BE4E2E94EB6C8C27F16B52&fbclid=IwAR1BLYEz5wtH_WkwN7rGc3h3ndwmmM4o-2rFDDo3F7iAQY8sgLAdc9wGHT4   https://info.connectwise.co.uk/lnd/msp/umof/sem/covid-playbook-ch4?source=LND-PdScl-Facebook-COVIDPlaybkCH4-UK-20Q2&utm_medium=pdscl&utm_source=facebook&loc=uk&sc_camp=BEE1198C60BE4E2E94EB6C8C27F16B52

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ConnectWise are successful.

ConnectWise Creative Analysis: 

ConnectWise placed a Image ad in 2020-06-08-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ConnectWise Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ConnectWise has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ConnectWise Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-05-26-2020-06-18  2020-05-04-2020-06-18
During  11 days  24 days 46 days 
Like  3  1  4
Share  0  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. ConnectWise ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ConnectWise, helping ConnectWise to grasp the ad data more clearly.