Top Ads on Confluent

Confluent Background Introduction:

Real-time data streams

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Confluent has been advertising and marketing on Facebook for many years. And Confluent has placed 41 of ads on the Facebook platform in the last month. In the past few years,Confluent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Confluent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Confluent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Confluent.

BigSpy

1.Confluent Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Confluent  Confluent  Confluent
Page Categories  Computer Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Confluent Marketing Objectives Analysis: 

Confluent has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Confluent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Confluent Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Designing Event-Driven Systems | Confluent  Apache Kafka: The Definitive Guide | Confluent Join Us on June 23rd 10:00am BST 
Ad Copy Text  In this free eBook, author Ben Stopford explains how service-based architectures and stream processi...  Learn how to take full advantage of Apache Kafka®, understand how it works, and how it’s designed...  Join us for a panel discussion with leaders from Expedia, Nuuly, and Optimove to learn how they used...
Link Description  Author Ben Stopford explains how service-based architectures and stream processing tools such as Apache Kafka can help you build business-critical systems.  Learn how to take full advantage of Apache Kafka, understand how Kafka works and how it’s designed with this comprehensive book.  With Confluent Cloud, companies can completely offload the burden of Kafka management and focus on revenue-generating projects that deliver improved customer experiences and positively impact the bottom line.
Website Link  www.confluent.io  www.confluent.io  www.confluent.io
CTA  DOWNLOAD  DOWNLOAD  SIGN_UP
Text Word Count 201  183  183
Like 101  126  11

Confluent Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Confluent Top 1 ads got 101 likes. Confluent uses a sentence with the finishing touch title: “Designing Event-Driven Systems | Confluent”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Confluent shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Confluent should continue to optimize the ad content.

3.Confluent Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-03-19-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.confluent.io/designing-event-driven-systems/?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ch.paidsocial_tp.prs_tgt.1pct-LAL-content-download_rgn.emea_lgn.eng_con.deds&creative=deds1&fbclid=IwAR23kmRu2cMAjsZg4OOYyHWBoYInX8NQbeNvM2AFEc7pjHgQdavV_ajRm7w  https://www.confluent.io/resources/kafka-the-definitive-guide/?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ch.paidsocial_tp.prs_tgt.arc-persona-fb_rgn.emea_lgn.eng_con.ktdg&creative=ktdg1   https://www.confluent.io/online-talks/transforming-kafka-into-a-cost-effective-event-streaming-platform/?utm_medium=paidsocial&utm_source=facebook&utm_campaign=ch.paidsocial_tp.prs_tgt.interest-data-architect_rgn.apac_lgn.eng_con.kafka-customer-panel-webinar&creative=takitceesp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Confluent are successful.

Confluent Creative Analysis: 

Confluent placed a Image ad in 2020-06-03-2020-06-20, and got 101 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Confluent Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,South Africa,Turkey...  Israel,United States,United Arab Emirates...  Brazil,South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Confluent has the best conversion in Brazil,South Africa,Turkey..., and can advertise more in Brazil,South Africa,Turkey... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Confluent Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-03-19-2020-06-20  2020-06-11-2020-06-20
During  18 days  94 days 10 days 
Like  101  126  11
Share  8  17  0
Comment  1  6  1

Advertising effectiveness is a direct manifestation of advertising. Confluent ‘s Top 1 ad received 101 likes, 8 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Confluent, helping Confluent to grasp the ad data more clearly.