Top Ads on Commonwealth Bank

Commonwealth Bank Background Introduction:

Welcome to Commonwealth Bank’s home on Facebook - a place where you can get the latest updates, offers, and support.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Commonwealth Bank has been advertising and marketing on Facebook for many years. And Commonwealth Bank has placed 90 of ads on the Facebook platform in the last month. In the past few years,Commonwealth Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Commonwealth Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Commonwealth Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Commonwealth Bank.

BigSpy

1.Commonwealth Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Commonwealth Bank  Commonwealth Bank  Commonwealth Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Commonwealth Bank Marketing Objectives Analysis: 

Commonwealth Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Commonwealth Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Commonwealth Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We can. Together.  Securely take your business online. Commonwealth Bank 
Ad Copy Text  Every single day, we’re doing all sorts of things for our customers and communities. We’re here ...  We can help take your business online. Just like we’ve helped more people enjoy Rashays restaurant...  Chop chop! Head to the CommBank app for cashback on your favourite local bites, thanks to Menulog & ...
Link Description  N/A  N/A  N/A
Website Link  www.commbank.com.au  www.commbank.com.au  www.commbank.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 136  115  217
Like 1740  276  1385

Commonwealth Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Commonwealth Bank Top 1 ads got 1740 likes. Commonwealth Bank uses a sentence with the finishing touch title: “We can. Together.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Commonwealth Bank shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Commonwealth Bank should continue to optimize the ad content.

3.Commonwealth Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-24-2020-06-18  2020-05-25-2020-06-07  2020-05-24-2020-06-07
Landing Page Link  https://www.commbank.com.au/latest/coronavirus.html?SOC=FB-COVIDBrandAwareness-2020&fbclid=IwAR1O-EixRat0uXco_NJxtyjs845RsJgS9SV-Z_Cur_rlFRMrxQY40K1g35Y  https://www.commbank.com.au/business/payments/ecommerce-and-online.html?SOC=FB-COVIDSimplifyAwareness-2020   https://www.commbank.com.au/digital-banking/rewards.html?fbclid=IwAR2Ovi74ayFZ3rPsJ_QSvUVffDWqcqEGjholaNbS4lzcOs51xweIoof3GG0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Commonwealth Bank are successful.

Commonwealth Bank Creative Analysis: 

Commonwealth Bank placed a Video ad in 2020-05-24-2020-06-18, and got 1740 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Commonwealth Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Australia,Pakistan...  Kenya,Australia  Australia,New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Commonwealth Bank has the best conversion in Philippines,Australia,Pakistan..., and can advertise more in Philippines,Australia,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Commonwealth Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-18  2020-05-25-2020-06-07  2020-05-24-2020-06-07
During  26 days  14 days 15 days 
Like  1740  276  1385
Share  32  7  47
Comment  286  71  173

Advertising effectiveness is a direct manifestation of advertising. Commonwealth Bank ‘s Top 1 ad received 1740 likes, 32 shares, 286 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Commonwealth Bank, helping Commonwealth Bank to grasp the ad data more clearly.