Top Ads on Comcast Business

Comcast Business Background Introduction:

Welcome to the official Comcast Business Facebook page. First, Comcast built the nation's largest gig-speed network and now we're going #BeyondFast

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Comcast Business has been advertising and marketing on Facebook for many years. And Comcast Business has placed 92 of ads on the Facebook platform in the last month. In the past few years,Comcast Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Comcast Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Comcast Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Comcast Business.

BigSpy

1.Comcast Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Comcast Business  Comcast Business  Comcast Business
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Comcast Business Marketing Objectives Analysis: 

Comcast Business has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Comcast Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Comcast Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stand for Small  Stand for Small Comcast Business 
Ad Copy Text  Small businesses are facing new challenges. The #StandforSmall coalition is here to help with free t...  Small businesses power our economy and communities. We’re proud to #StandforSmall with free tools,...  We’re proud to join the #StandforSmall coalition and support the small businesses that power our c...
Link Description  A coalition of global companies you already rely on, uniting to help your small business with the resources you need to pull through the Covid-19 crisis.  A coalition of global companies you already rely on, uniting to help your small business with the resources you need to pull through the Covid-19 crisis.  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 119  130  111
Like 47  50  14

Comcast Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Comcast Business Top 1 ads got 47 likes. Comcast Business uses a sentence with the finishing touch title: “Stand for Small”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Comcast Business shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Comcast Business should continue to optimize the ad content.

3.Comcast Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-29-2020-06-20  2020-05-29-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  http://www.standforsmall.com/?CMP=BAC-23919097-5128394-273091763-114712789&omndfa=1&dclid=1798721183-8025626-23919097-273091763-467770742-114801477&DIV=National&dclid=CIzBjbuahOoCFXYXrQYdv3MGtw  http://www.standforsmall.com/?CMP=BAC-23919097-5128394-273410001-114712789&omndfa=1&dclid=3547518574-8025626-23919097-273410001-467770742-114801477&DIV=National   http://www.standforsmall.com/?CMP=BAC-23919097-5128394-273393547-114712789&omndfa=1&dclid=2409977140-8025626-23919097-273393547-467770742-114801477&DIV=National

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Comcast Business are successful.

Comcast Business Creative Analysis: 

Comcast Business placed a Image ad in 2020-05-29-2020-06-20, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Comcast Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania,Iceland  Lithuania  Lithuania,Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Comcast Business has the best conversion in Lithuania,Iceland, and can advertise more in Lithuania,Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Comcast Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-20  2020-05-29-2020-06-20  2020-05-27-2020-06-20
During  23 days  23 days 25 days 
Like  47  50  14
Share  3  2  28
Comment  5  3  0

Advertising effectiveness is a direct manifestation of advertising. Comcast Business ‘s Top 1 ad received 47 likes, 3 shares, 5 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Comcast Business, helping Comcast Business to grasp the ad data more clearly.