Top Ads on Columbia University School of Professional Studies

Columbia University School of Professional Studies Background Introduction:

The official Facebook page for Columbia University's School of Professional Studies. Columbia Summer 2015: https://www.facebook.com/columbiasummer

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Columbia University School of Professional Studies has been advertising and marketing on Facebook for many years. And Columbia University School of Professional Studies has placed 56 of ads on the Facebook platform in the last month. In the past few years,Columbia University School of Professional Studies has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Columbia University School of Professional Studies on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Columbia University School of Professional Studies. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Columbia University School of Professional Studies.

BigSpy

1.Columbia University School of Professional Studies Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Columbia University School of Professional Studies  Columbia University School of Professional Studies  Columbia University School of Professional Studies
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Columbia University School of Professional Studies Marketing Objectives Analysis: 

Columbia University School of Professional Studies has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Columbia University School of Professional Studies best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Columbia University School of Professional Studies Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Building Your Summer at Columbia  Immerse Yourself Online Immerse Yourself Online 
Ad Copy Text  Courses from over 50 Subject Areas Session 1: May 26- July 2, 2020 Session 2: July 6 - Aug 14, 2020  Learn from revolutionary instructors with Columbia’s online summer programs for high school studen...  Learn from revolutionary instructors with Columbia’s online summer programs for high school studen...
Link Description  Columbia Summer is your premier destination to study at the only Ivy League university in New York City.  Get the Ivy League Experience  Get the Ivy League Experience
Website Link  summer.sps.columbia.edu  precollege.sps.columbia.edu  precollege.sps.columbia.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 99  103  103
Like 620  133  5

Columbia University School of Professional Studies Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Columbia University School of Professional Studies Top 1 ads got 620 likes. Columbia University School of Professional Studies uses a sentence with the finishing touch title: “Start Building Your Summer at Columbia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Columbia University School of Professional Studies shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Columbia University School of Professional Studies should continue to optimize the ad content.

3.Columbia University School of Professional Studies Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-01-21-2020-06-17  2020-05-22-2020-06-15  2020-05-22-2020-06-15
Landing Page Link  http://summer.sps.columbia.edu/?utm_source=facebook&utm_medium=social&utm_campaign=SUMR-RT_facebook-FY20  http://precollege.sps.columbia.edu/highschool/online?utm_source=facebook&utm_medium=social&utm_campaign=SUMR_facebook-FY20   http://precollege.sps.columbia.edu/highschool/online?utm_source=facebook&utm_medium=social&utm_campaign=SUMR_facebook-FY20&fbclid=IwAR3KUsTcqkn6nTy4W_fgELBZB_vEe2pXKG-u_eeYU0-FjSzkDiWGLDy5xLo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Columbia University School of Professional Studies are successful.

Columbia University School of Professional Studies Creative Analysis: 

Columbia University School of Professional Studies placed a Image ad in 2020-01-21-2020-06-17, and got 620 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Columbia University School of Professional Studies Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom,India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Columbia University School of Professional Studies has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Columbia University School of Professional Studies Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-21-2020-06-17  2020-05-22-2020-06-15  2020-05-22-2020-06-15
During  149 days  25 days 25 days 
Like  620  133  5
Share  35  2  0
Comment  20  1  0

Advertising effectiveness is a direct manifestation of advertising. Columbia University School of Professional Studies ‘s Top 1 ad received 620 likes, 35 shares, 20 comments in just 149 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Columbia University School of Professional Studies, helping Columbia University School of Professional Studies to grasp the ad data more clearly.