Top Ads on Columbia College

Columbia College Background Introduction:

Columbia College is a private, nonprofit institution founded in 1851.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Columbia College has been advertising and marketing on Facebook for many years. And Columbia College has placed 222 of ads on the Facebook platform in the last month. In the past few years,Columbia College has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Columbia College on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Columbia College. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Columbia College.

BigSpy

1.Columbia College Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Columbia College  Columbia College  Columbia College
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Columbia College Marketing Objectives Analysis: 

Columbia College has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Columbia College best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Columbia College Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free application  From Corps to Classroom Classes in Denver 
Ad Copy Text  Budget for college with confidence. No fees. No book costs. No surprises. That’s Truition.  Earn a quality degree at the Fort Stewart Installation or online  Truition® is truth in tuition -- No fees. No book costs. No surprises.
Link Description  Earn your college degree without surprise fees.  Get military discounts and assistance at Columbia College  Flexible, affordable, online & in-seat
Website Link  www.ccis.edu  www.ccis.edu  www.ccis.edu
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 92  64  71
Like 1172  138  47

Columbia College Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Columbia College Top 1 ads got 1172 likes. Columbia College uses a sentence with the finishing touch title: “Free application”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Columbia College shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Columbia College should continue to optimize the ad content.

3.Columbia College Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-16-2020-06-20  2020-06-04-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://www.ccis.edu/truition.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=90065&utm_id=90065  https://www.ccis.edu/nationwide/ftstewart.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=93001&utm_id=93001&fbclid=IwAR3_QrOxWPLOW8Jij1vRBSQcUg7o6ZNCxJCumtpneJ7IIK_4v4kqfT3hJ4w   https://www.ccis.edu/nationwide/denver.aspx?utm_source=facebook&utm_medium=cpm&utm_campaign=93021&utm_id=93021

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Columbia College are successful.

Columbia College Creative Analysis: 

Columbia College placed a Image ad in 2020-01-16-2020-06-20, and got 1172 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Columbia College Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka,Pakistan,Morocco...  N/A  Pakistan,Morocco,United States...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Columbia College has the best conversion in Sri Lanka,Pakistan,Morocco..., and can advertise more in Sri Lanka,Pakistan,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Columbia College Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-16-2020-06-20  2020-06-04-2020-06-20  2020-06-04-2020-06-20
During  157 days  17 days 17 days 
Like  1172  138  47
Share  198  21  4
Comment  123  19  5

Advertising effectiveness is a direct manifestation of advertising. Columbia College ‘s Top 1 ad received 1172 likes, 198 shares, 123 comments in just 157 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Columbia College, helping Columbia College to grasp the ad data more clearly.