Top Ads on Columbia Business School's Advanced Management Program

Columbia Business School's Advanced Management Program Background Introduction:

The Advanced Management Program at Columbia Business School helps executives respond to evolving leadership challenges and create a vision to lead their companies to success.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Columbia Business School's Advanced Management Program has been advertising and marketing on Facebook for many years. And Columbia Business School's Advanced Management Program has placed 33 of ads on the Facebook platform in the last month. In the past few years,Columbia Business School's Advanced Management Program has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Columbia Business School's Advanced Management Program on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Columbia Business School's Advanced Management Program. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Columbia Business School's Advanced Management Program.

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1.Columbia Business School's Advanced Management Program Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Columbia Business School's Advanced Management Program  Columbia Business School's Advanced Management Program  Columbia Business School's Advanced Management Program
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Columbia Business School's Advanced Management Program Marketing Objectives Analysis: 

Columbia Business School's Advanced Management Program has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Columbia Business School's Advanced Management Program best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Columbia Business School's Advanced Management Program Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Starts April 2020 | Ivy League Experience | Accepting Applications  Starts April 2020 | Ivy League Experience | Accepting Applications Starts April 2020 | Ivy League Experience | Accepting Applications 
Ad Copy Text  A comprehensive program to help senior executives respond to evolving leadership challenges and crea...  A comprehensive program to help senior executives respond to evolving leadership challenges and crea...  A comprehensive program to help senior executives respond to evolving leadership challenges and crea...
Link Description  NEW YORK CITY  NEW YORK CITY  NEW YORK CITY
Website Link  eruditus.gsb.columbia.edu  eruditus.gsb.columbia.edu  eruditus.gsb.columbia.edu
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 147  147  147
Like 60  10  5

Columbia Business School's Advanced Management Program Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Columbia Business School's Advanced Management Program Top 1 ads got 60 likes. Columbia Business School's Advanced Management Program uses a sentence with the finishing touch title: “Starts April 2020 | Ivy League Experience | Accepting Applications”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Columbia Business School's Advanced Management Program shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Columbia Business School's Advanced Management Program should continue to optimize the ad content.

3.Columbia Business School's Advanced Management Program Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-23-2020-02-23  2020-02-22-2020-02-22  2020-01-22-2020-02-22
Landing Page Link  https://eruditus.gsb.columbia.edu/amp/index.php?utm_source=Facebook&utm_medium=LK_US&utm_campaign=CBS-AMP-19_US_FB_LK_AMP_Apr_20_Lookalike_20th_Feb&utm_content=ad+4&utm_campaign_id=23844225567860161&utm_adset_id=23844225567950161&%0Autm_placement=Facebook_Mobile_Feed&utm_ad_id=23844225567910161&utm_term=Facebook_Mobile_Feed&fbclid=IwAR0C35T-QxZ5Fuf9VbP4rxQHhOWUHFuzGUP_3EV-bQHRmpY4yfp9tRVbMd0  https://eruditus.gsb.columbia.edu/amp/index.php   https://eruditus.gsb.columbia.edu/amp/index.php

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Columbia Business School's Advanced Management Program are successful.

Columbia Business School's Advanced Management Program Creative Analysis: 

Columbia Business School's Advanced Management Program placed a Image ad in 2020-02-23-2020-02-23, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Columbia Business School's Advanced Management Program Top 3 Ads Audience Analysis:

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Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Columbia Business School's Advanced Management Program has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Columbia Business School's Advanced Management Program Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-23-2020-02-23  2020-02-22-2020-02-22  2020-01-22-2020-02-22
During  1 days  1 days 32 days 
Like  60  10  5
Share  3  1  0
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. Columbia Business School's Advanced Management Program ‘s Top 1 ad received 60 likes, 3 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Columbia Business School's Advanced Management Program, helping Columbia Business School's Advanced Management Program to grasp the ad data more clearly.