Top Ads on Columbia Business School - Executive Program in Management

Columbia Business School - Executive Program in Management Background Introduction:

Columbia Business School’s Executive Program in Management (EPM) is an intensive, 10-month, multi-modular, general management and leadership program.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Columbia Business School - Executive Program in Management has been advertising and marketing on Facebook for many years. And Columbia Business School - Executive Program in Management has placed 152 of ads on the Facebook platform in the last month. In the past few years,Columbia Business School - Executive Program in Management has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Columbia Business School - Executive Program in Management on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Columbia Business School - Executive Program in Management. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Columbia Business School - Executive Program in Management.

BigSpy

1.Columbia Business School - Executive Program in Management Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Columbia Business School - Executive Program in Management  Columbia Business School - Executive Program in Management  Columbia Business School - Executive Program in Management
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Columbia Business School - Executive Program in Management Marketing Objectives Analysis: 

Columbia Business School - Executive Program in Management has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Columbia Business School - Executive Program in Management best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Columbia Business School - Executive Program in Management Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  3000 USD Early Application Benefit | 1:1 Career Coaching  3000 USD Early Application Benefit | Alumni Benefits Early registration benefit up to 3,000 USD available | Starts Oct 2020 
Ad Copy Text  A program designed to prepare you for the next leadership leap. Expand your ability to think differe...  A nine-month immersive learning journey designed to transform you into a strategic leader.  Engage with Columbia Business School’s world-class faculty and their experience in areas such as l...
Link Description  2 In-Class Immersions  2 In-Class Immersions  9-month Learning Journey
Website Link  eruditus.gsb.columbia.edu  eruditus.gsb.columbia.edu  eruditus.gsb.columbia.edu
CTA  LEARN_MORE  LEARN_MORE  APPLY_NOW
Text Word Count 135  90  172
Like 9  374  67

Columbia Business School - Executive Program in Management Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Columbia Business School - Executive Program in Management Top 1 ads got 9 likes. Columbia Business School - Executive Program in Management uses a sentence with the finishing touch title: “3000 USD Early Application Benefit | 1:1 Career Coaching”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Columbia Business School - Executive Program in Management shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Columbia Business School - Executive Program in Management should continue to optimize the ad content.

3.Columbia Business School - Executive Program in Management Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-04-2020-06-20  2020-06-04-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://eruditus.gsb.columbia.edu/epm/?utm_source=Facebook&utm_medium=TH,MY,PH_LK_1%25_GM+%2B+Fin%2B+tech_Apps_Above+10+Yrs+work-ex&utm_campaign=B-0000_WW_FB_LK_EPM_OCT_20-5th-Jun_TH,MY,PH&utm_content=Ad+2+%E2%80%93+Copy&utm_campaign_id=23844968221020183&utm_adset_id=23844968221010183&%0Autm_placement=Facebook_Mobile_Feed&utm_ad_id=23845096704530183&utm_term=Facebook_Mobile_Feed&fbclid=IwAR0Eaai2alybV8O86GLd-e5WorsPiL4ub7CNoPbBxsAG6ti-l4SyQVP_Ck8  https://eruditus.gsb.columbia.edu/epm/index.php?utm_source=Facebook&utm_medium=TH,MY,PH_INT_Industry+%26+Job-title&utm_campaign=B-0000_WW_FB_INT_EPM_OCT_20-5th-Jun_TH,MY,PH&utm_content=Ad3+%E2%80%93+Copy&utm_campaign_id=23845092302960183&utm_adset_id=23845092303140183&%0Autm_placement=Facebook_Mobile_Feed&utm_ad_id=23845095695600183&utm_term=Facebook_Mobile_Feed&fbclid=IwAR3MB5l9d_L1zS8Hfhwzzoaj3Qvi2cP7ez-Fyqpy2xcYDiTnhEn_trEsNJE   https://eruditus.gsb.columbia.edu/epm/index.php?utm_source=Facebook&utm_medium=LATAM,MENA_Strat%2BMgmt,+Business+Reads,+Industry%26Job+Title,+Leadership+%26Mgmt,+Masters&utm_campaign=B-0000_WW_FB_INT_EPM_OCT_20-16th-Jun_LATAM,MENA&utm_content=Carousel-3&utm_campaign_id=23845168448390183&utm_adset_id=23845168448360183&%0Autm_placement=Facebook_Mobile_Feed&utm_ad_id=23845168448700183&utm_term=Facebook_Mobile_Feed&fbclid=IwAR0ybMScpfGtsEFTuZE5O9SQL-9dKRS-xJ6DlweuwS1AuEQz36oYzLjFXDk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Columbia Business School - Executive Program in Management are successful.

Columbia Business School - Executive Program in Management Creative Analysis: 

Columbia Business School - Executive Program in Management placed a Image ad in 2020-06-04-2020-06-20, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Columbia Business School - Executive Program in Management Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Philippines,Bahrian,India...  India,Bahrian,Saudi Arabia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Columbia Business School - Executive Program in Management has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Columbia Business School - Executive Program in Management Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-04-2020-06-18  2020-06-14-2020-06-18
During  17 days  15 days 5 days 
Like  9  374  67
Share  0  21  9
Comment  0  18  4

Advertising effectiveness is a direct manifestation of advertising. Columbia Business School - Executive Program in Management ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Columbia Business School - Executive Program in Management, helping Columbia Business School - Executive Program in Management to grasp the ad data more clearly.