Top Ads on Colruyt Group

Colruyt Group Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Colruyt Group has been advertising and marketing on Facebook for many years. And Colruyt Group has placed 62 of ads on the Facebook platform in the last month. In the past few years,Colruyt Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Colruyt Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Colruyt Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Colruyt Group.

BigSpy

1.Colruyt Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Colruyt Group  Colruyt Group  Colruyt Group
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Colruyt Group Marketing Objectives Analysis: 

Colruyt Group has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Colruyt Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Colruyt Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Winkel XTRA makkelijk  Winkel XTRA makkelijk Help elkaar 
Ad Copy Text  Je geschenkkaart thuis vergeten? Of stomweg laten vervallen? Da’s voorgoed verleden tijd met je Xt...  Je geschenkkaart thuis vergeten? Of stomweg laten vervallen? Da’s voorgoed verleden tijd met je Xt...  Help elkaar snel: met spullen, boodschappen of een gezellige babbel. In je nieuwe, online buurt: in ...
Link Description  Download de Xtra-app nu!  Download de Xtra-app nu!  in de Xtra-app
Website Link  mijnxtra.be  mijnxtra.be  mijnxtra.be
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 118  118  112
Like 43  22  244

Colruyt Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Colruyt Group Top 1 ads got 43 likes. Colruyt Group uses a sentence with the finishing touch title: “Winkel XTRA makkelijk”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Colruyt Group shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Colruyt Group should continue to optimize the ad content.

3.Colruyt Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-16  2020-05-12-2020-06-01
Landing Page Link  https://mijnxtra.be/xtra/nl/functies?utm_medium=Social&utm_source=Facebook_ads&utm_campaign=giftcard  https://mijnxtra.be/xtra/nl/functies?utm_medium=Social&utm_source=Facebook_ads&utm_campaign=giftcard   https://mijnxtra.be/xtra/nl/campaign/onlinebuurt?utm_source=Facebook_ads&utm_medium=Social&utm_campaign=Socialhelper&fbclid=IwAR3D2CsxKTMC5qDb7-JUYkE2leQ7OyQsIjsoLWhS-CJ44j8_mhshpxEB3qE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Colruyt Group are successful.

Colruyt Group Creative Analysis: 

Colruyt Group placed a Image ad in 2020-05-28-2020-06-18, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Colruyt Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  N/A  N/A
Language  Romanian  Romanian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Colruyt Group has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Colruyt Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-16  2020-05-12-2020-06-01
During  22 days  20 days 21 days 
Like  43  22  244
Share  3  2  10
Comment  3  1  5

Advertising effectiveness is a direct manifestation of advertising. Colruyt Group ‘s Top 1 ad received 43 likes, 3 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Colruyt Group, helping Colruyt Group to grasp the ad data more clearly.