Top Ads on Cologo-Shop
Cologo-Shop Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Cologo-Shop has been advertising and marketing on Facebook for many years. And Cologo-Shop has placed 24 of ads on the Facebook platform in the last month. In the past few years,Cologo-Shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Cologo-Shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cologo-Shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cologo-Shop.
1.Cologo-Shop Top 3 Ads Basic Understanding
|Page Categories||E-commerce Website||E-commerce Website||E-commerce Website|
Cologo-Shop Marketing Objectives Analysis:
Cologo-Shop has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cologo-Shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Cologo-Shop Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||✨Lightweight, weighing just 0.81 pounds, it has a flat design that folds about the size of a palm....||Amazing Auto Squeezing Toothpaste Dispenser!! ????????????✨✨ Say goodbye to sticky, messy sinks ...||Mood Magic - Colour-Changing LED Lights are the ideal way to get mood-enhancing, coloured lights any...|
|Text Word Count||223||309||163|
Cologo-Shop Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Cologo-Shop Top 1 ads got 4248 likes. Cologo-Shop uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Cologo-Shop shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cologo-Shop should continue to optimize the ad content.
3.Cologo-Shop Top 3 Ads Creative Selection
|Landing Page Link||https://cologoshop.com/products/iron-4||https://cologoshop.com/products/toothpaste||https://cologoshop.com/products/lights|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cologo-Shop are successful.
Cologo-Shop Creative Analysis:
Cologo-Shop placed a Video ad in 2019-07-16-2020-01-02, and got 4248 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Cologo-Shop Top 3 Ads Audience Analysis:
|Country||Israel||United States,Canada,United Kingdom...||United States,Canada,United Kingdom...|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Cologo-Shop has the best conversion in Israel, and can advertise more in Israel in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Cologo-Shop Top 3 Ads Performance Display
|During||171 days||277 days||326 days|
Advertising effectiveness is a direct manifestation of advertising. Cologo-Shop ‘s Top 1 ad received 4248 likes, 1239 shares, 306 comments in just 171 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cologo-Shop, helping Cologo-Shop to grasp the ad data more clearly.