Top Ads on CollegeLink

CollegeLink Background Introduction:

Leading young adults to promising career paths

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CollegeLink has been advertising and marketing on Facebook for many years. And CollegeLink has placed 87 of ads on the Facebook platform in the last month. In the past few years,CollegeLink has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CollegeLink on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CollegeLink. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CollegeLink.

BigSpy

1.CollegeLink Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CollegeLink  CollegeLink  CollegeLink
Page Categories  Recruiter  Recruiter  Recruiter
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

CollegeLink Marketing Objectives Analysis: 

CollegeLink has been operating in Recruiter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CollegeLink best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CollegeLink Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Σε συνέντευξη εργασίας: «Έχετε ερωτήσεις για εμάς;»  Η καριέρα σου σε περιμένει! Η καριέρα σου σε περιμένει! 
Ad Copy Text  Ερωτήσεις που μπορείς να κάνεις στο τέλος της συνέντευ...  -  -
Link Description  «Έχετε ερωτήσεις για εμάς;» Όπως κάθε καινούρια εμπειρία στη ζωή μας τελειώνει πάντα με έναν απολογισμό, έτσι και κάθε συνέντευξη εργασίας που πρόκειται να δώσεις ....  Θέσεις εργασίας για φοιτητές και αποφοίτους!  Θέσεις εργασίας για φοιτητές και αποφοίτους!
Website Link  www.collegelink.gr  www.collegelink.gr  www.collegelink.gr
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 141  164  164
Like 64  102  35

CollegeLink Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CollegeLink Top 1 ads got 64 likes. CollegeLink uses a sentence with the finishing touch title: “Σε συνέντευξη εργασίας: «Έχετε ερωτήσεις για εμάς;»”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CollegeLink shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CollegeLink should continue to optimize the ad content.

3.CollegeLink Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-23-2020-06-19  2020-04-01-2020-06-15  2020-04-01-2020-06-15
Landing Page Link  https://www.collegelink.gr/el/sunenteuksi-ergasias-exete-erotiseis-gia-emas/?utm_medium=post_cta&utm_source=facebook&utm_term=blog&utm_content=occupational&fbclid=IwAR1RF8xJ4S0L3cgBai2V58EnUTkcKf9Ji4ymN4Z5HUGe310OEc-_PP8ciN4  https://www.collegelink.gr/el/eggrafi-ypopsifiou/?utm_source=facebook&utm_medium=post_cta&utm_campaign=lookalike_cpa&utm_term=no_experience_blue   https://www.collegelink.gr/el/eggrafi-ypopsifiou/?utm_source=facebook&utm_medium=post_cta&utm_campaign=non_lookalike_cpa&utm_term=no_experience_blue&fbclid=IwAR0dA6jhTQyVfrVIIt5wxHnqgNpS4O_cFZkI_whfCUP5Z2-rdigBkZODSoA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CollegeLink are successful.

CollegeLink Creative Analysis: 

CollegeLink placed a Image ad in 2020-05-23-2020-06-19, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CollegeLink Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece,Cyprus  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CollegeLink has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CollegeLink Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-19  2020-04-01-2020-06-15  2020-04-01-2020-06-15
During  28 days  76 days 76 days 
Like  64  102  35
Share  8  6  8
Comment  0  4  2

Advertising effectiveness is a direct manifestation of advertising. CollegeLink ‘s Top 1 ad received 64 likes, 8 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CollegeLink, helping CollegeLink to grasp the ad data more clearly.