Top Ads on College of Westchester

College of Westchester Background Introduction:

CW is College for Go-Getters! http://www.cw.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

College of Westchester has been advertising and marketing on Facebook for many years. And College of Westchester has placed 63 of ads on the Facebook platform in the last month. In the past few years,College of Westchester has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for College of Westchester on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for College of Westchester. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from College of Westchester.

BigSpy

1.College of Westchester Top 3 Ads Basic Understanding

   top1  top2  top3
Name  College of Westchester  College of Westchester  College of Westchester
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

College of Westchester Marketing Objectives Analysis: 

College of Westchester has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. College of Westchester best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.College of Westchester Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Online Classes Starting Soon!  Online Classes Starting Soon! College of Westchester 
Ad Copy Text  Award Winning Online College Scholarships and Grants Available!  Award Winning Online College Scholarships and Grants Available!  Virtual Appointments Available - Online Classes Start Soon! The Bachelor of Science in Information ...
Link Description  Virtual Appointments Available  Virtual Appointments Available  N/A
Website Link  cw.edu  cw.edu  discover.cw.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 65  65  269
Like 30  6  125

College of Westchester Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. College of Westchester Top 1 ads got 30 likes. College of Westchester uses a sentence with the finishing touch title: “Online Classes Starting Soon!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. College of Westchester shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. College of Westchester should continue to optimize the ad content.

3.College of Westchester Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-04-03-2020-06-17  2020-04-03-2020-06-12  2020-03-19-2020-06-06
Landing Page Link  https://www.cw.edu/CWGO  https://www.cw.edu/CWGO   http://discover.cw.edu/info/cw-school-of-it/?lp-variation-id=0&programCategory=computer&CID=SR_CID-000062926908&Adkey=SR_CID-000062926908&CSRC=NetworkAdmin725

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by College of Westchester are successful.

College of Westchester Creative Analysis: 

College of Westchester placed a Video ad in 2020-04-03-2020-06-17, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.College of Westchester Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

College of Westchester has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.College of Westchester Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-03-2020-06-17  2020-04-03-2020-06-12  2020-03-19-2020-06-06
During  76 days  71 days 80 days 
Like  30  6  125
Share  5  0  15
Comment  0  0  6

Advertising effectiveness is a direct manifestation of advertising. College of Westchester ‘s Top 1 ad received 30 likes, 5 shares, 0 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for College of Westchester, helping College of Westchester to grasp the ad data more clearly.