Top Ads on Colgate Latinoamérica

Colgate Latinoamérica Background Introduction:

La comunidad de Colgate es tu conexión a un mundo de cuidados y sonrisas. ¡Comparte una historia y haz que el mundo siga sonriendo!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Colgate Latinoamérica has been advertising and marketing on Facebook for many years. And Colgate Latinoamérica has placed 145 of ads on the Facebook platform in the last month. In the past few years,Colgate Latinoamérica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Colgate Latinoamérica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Colgate Latinoamérica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Colgate Latinoamérica.

BigSpy

1.Colgate Latinoamérica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Colgate Latinoamérica  Colgate Latinoamérica  Colgate Latinoamérica
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Colgate Latinoamérica Marketing Objectives Analysis: 

Colgate Latinoamérica has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Colgate Latinoamérica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Colgate Latinoamérica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  Te desafiamos a cambiar tu crema dental por Colgate Sensitive Pro-alivio inmediato.  Hay una pregunta que provoca sonrisas al instante. #TodoComienzaConUnaSonrisa  Hay una pregunta que provoca sonrisas al instante. #TodoComienzaConUnaSonrisa
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  m.facebook.com  www.facebook.com
CTA      
Text Word Count 83  77  77
Like 6481  292  841

Colgate Latinoamérica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Colgate Latinoamérica Top 1 ads got 6481 likes. Colgate Latinoamérica uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Colgate Latinoamérica shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Colgate Latinoamérica should continue to optimize the ad content.

3.Colgate Latinoamérica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-20-2020-06-20  2020-06-20-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.facebook.com/1646177905597643/posts/2483951648486927/  https://m.facebook.com/story.php?story_fbid=1930163473780553&id=701723933291186   https://www.facebook.com/134053096794349/posts/1358558111010502/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Colgate Latinoamérica are successful.

Colgate Latinoamérica Creative Analysis: 

Colgate Latinoamérica placed a Video ad in 2020-06-20-2020-06-20, and got 6481 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Colgate Latinoamérica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Chile  Guatemala,Peru
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Colgate Latinoamérica has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Colgate Latinoamérica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-20-2020-06-20  2020-06-16-2020-06-20
During  1 days  1 days 5 days 
Like  6481  292  841
Share  474  17  23
Comment  174  43  39

Advertising effectiveness is a direct manifestation of advertising. Colgate Latinoamérica ‘s Top 1 ad received 6481 likes, 474 shares, 174 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Colgate Latinoamérica, helping Colgate Latinoamérica to grasp the ad data more clearly.