Top Ads on Coke Studio

Coke Studio Background Introduction:

Music | Discovery | Fusion | Harmony | Universality

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Coke Studio has been advertising and marketing on Facebook for many years. And Coke Studio has placed 28 of ads on the Facebook platform in the last month. In the past few years,Coke Studio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Coke Studio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coke Studio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coke Studio.

BigSpy

1.Coke Studio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Coke Studio  Coke Studio  Coke Studio
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Coke Studio Marketing Objectives Analysis: 

Coke Studio has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coke Studio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Coke Studio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coke Studio Special | Asma-ul-Husna | The 99 Names | Atif Aslam  Coke Studio Season 12 | Dhola | Sahir Ali Bagga & Aima Baig Coke Studio Season 12 | Wohi Khuda Hai | Atif Aslam 
Ad Copy Text  A humble expression of hope & solidarity, as we stand with humanity in these times. #HopeForHumanity...  Returning to #CokeStudio12 in Dhola, Sahir Ali Bagga and Aima Baig celebrate the joy and vulnerabili...  #WohiKhudaHai, a praise of God as the One Creator of a system that runs in balance and harmony, reci...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 1053  271  172
Like 386900  68763  181588

Coke Studio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Coke Studio Top 1 ads got 386900 likes. Coke Studio uses a sentence with the finishing touch title: “Coke Studio Special | Asma-ul-Husna | The 99 Names | Atif Aslam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Coke Studio shared 1053 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coke Studio should continue to optimize the ad content.

3.Coke Studio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-14-2020-06-05  2019-11-14-2020-03-20  2019-10-10-2020-03-20
Landing Page Link  https://www.facebook.com/cokestudio/videos/700692707333262/  https://www.facebook.com/cokestudio/videos/499349047328436/   https://www.facebook.com/16944632531/posts/10156826535337532/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coke Studio are successful.

Coke Studio Creative Analysis: 

Coke Studio placed a Video ad in 2020-05-14-2020-06-05, and got 386900 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Coke Studio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Germany  N/A  N/A
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Coke Studio has the best conversion in Pakistan,Germany, and can advertise more in Pakistan,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Coke Studio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-05  2019-11-14-2020-03-20  2019-10-10-2020-03-20
During  23 days  128 days 163 days 
Like  386900  68763  181588
Share  198135  17819  90136
Comment  15361  2390  14262

Advertising effectiveness is a direct manifestation of advertising. Coke Studio ‘s Top 1 ad received 386900 likes, 198135 shares, 15361 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coke Studio, helping Coke Studio to grasp the ad data more clearly.